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Dailymotion Programs A New Programmatic (And Publisher) Strategy

The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix... Continue reading »
by Kelly Liyakasa // November 9th, 2017 //
»
Hulu Grooms Its Tech Stack To Support Advanced TV

Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved its own ad technology stack in lockstep. For starters, Facebook shuttered the LiveRail supply-side platform (SSP) and ad server last year, so Hulu migrated to Tremor’s video SSP. Rather than entering a drawn-out RFP... Continue reading »
by Kelly Liyakasa // April 27th, 2017 //
»
Tremor Video CEO Bill Day Resigns, Former Bloomberg CRO Paul Caine Steps In As Interim CEO

Veteran Tremor Video CEO Bill Day has resigned, effective immediately, and will serve as a special adviser to the company through June. Paul Caine, the non-executive board chairman for Tremor since 2014 and former Bloomberg Media CRO, will step in as interim CEO and lead the search for a permanent replacement, the company said Thursday.... Continue reading »
by Kelly Liyakasa // February 9th, 2017 //
»
Dailymotion Seeks To Diversify Video Demand After LiveRail Shutters

Vivendi-owned Dailymotion is expanding its network of video demand sources and its programmatic presence in New York, despite reports of restructures and the closing of the French video platform’s Palo Alto, Calif., office. Dailymotion is partnering with the mobile DSP StrikeAd, owned by recently acquired Sizmek, to serve more rich media units and enable geo-based... Continue reading »
by Kelly Liyakasa // August 4th, 2016 //
»
As LiveRail And FBX Go, Facebook Audience Network Grows  

Kelly Liyakasa contributed. What a month for Facebook's ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to nonusers on its Facebook Audience Network (FAN). The company also moved to shutter two other ad tech components: its LiveRail exchange (parts of which had already been sunsetted) and its Facebook Exchange... Continue reading »
by Ryan Joe // May 27th, 2016 //
»
Facebook Ad Stack Still In Flux As More Cuts Come To LiveRail

LiveRail, once a dominant video supply side platform and ad server focused solely on publishers, is now a shell of its former self. It's been nearly two years since Facebook bought the company for $400 million-plus, and in the last six to nine months it has shut down major pieces of it and transferred some... Continue reading »
by Kelly Liyakasa // April 28th, 2016 //
»
New Video SSP From AppNexus Is Lapping Up LiveRail Customers

AppNexus has completed beta tests of a new supply-side platform and ad server designed solely for video and will release it widely in Q2. The company has already signed up 15 publisher clients in the US and Europe in the wake of a beta test that began in late 2015. The SSP is one piece... Continue reading »
by Kelly Liyakasa // March 8th, 2016 //
»
AOL Debuts A Publisher Platform, Acquires French RTB Shop AlephD

AOL rolled a slew of sell-side tools into a unified publisher platform called ONE by AOL: Publishers, which launched Monday, and revealed its intent to acquire French yield management startup AlephD. It didn’t take long for AOL to make good on an earlier declaration by then-President Bob Lord in late October that AOL would remain... Continue reading »
by Kelly Liyakasa // January 25th, 2016 //
»
As LiveRail Sunsets Its Ad Server, Facebook Formalizes New Buy/Sell-Side Focus

Sandwiched somewhere between the smart cars and $599 headsets at CES, Facebook dropped a mini-bomb by way of its developer blog when it revealed Thursday that LiveRail – the video ad server, SSP and publisher monetization platform it acquired in 2014 – would exit the ad-serving business. Facebook purports the move will allow it to... Continue reading »
by Kelly Liyakasa // January 7th, 2016 //
»
Facebook's LiveRail Cans Some Ad Network Customers As It Goes Direct-To-Publisher

Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries. In an email obtained by AdExchanger, Facebook says it will terminate publisher services for an undisclosed number of customers (namely third-party resellers of desktop... Continue reading »
by Kelly Liyakasa // October 28th, 2015 //
»
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