iSocket’s former CTO, Karl Bunch, will help focus Xaxis’ discipline around its demand-side products. Bunch, an ad tech vet who also worked at Time Warner Music, CPXi and AppNexus, started as Xaxis’ VP of global product development last week. The WPP-owned programmatic media company revealed the hire Tuesday. Bunch’s immediate prerogative is learning Xaxis’ business and […]
Creativity on mobile – or the lack thereof – was top of mind at Mobile World Congress in Barcelona on Monday. “The notion that creativity hasn’t been cracked on mobile – I find that depressing,” said Lindsay Pattison, CEO of Maxus Worldwide, speaking at an IAB event sponsored by Facebook and NASDAQ during the big show. “Most clients […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. Retailers need to build mobile phone applications. Users have shifted their digital time allocation to mobile devices, making an application the only way they […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native And The SSP PubMatic has added support for “programmatic native.” The offering will at first be limited to RTB and private marketplace integration, with the eventual goal of enabling “automated guaranteed” transactions. PubMatic’s buy-side partners include Adelphic, Bidtellect, Digilant, Fiksu, MediaMath, PowerLinks, StrikeAd […]
Greater automation in TV introduces more nuances to the viewability debate, in addition to maintaining the right frequency of ads to content. Just ask Joe Marchese, the newly appointed president of advanced advertising for Fox Networks Group. His promotion follows 21st Century Fox’s acquisition of the interactive video ad platform true[X], which he oversaw, in December. In addition to the standalone […]
Linking up internal data assets is a great start – but while this can lead to nifty business results, it also has the potential to disrupt numerous employees and departments within a company. Brand marketers from Macy’s, Sephora and Walmart told their stories about combining customer and marketing data sets during a panel at LiveRamp’s […]
More automation is in the cards for Rubicon Project, which revealed its short-term goals around guaranteed orders at its Automation Summit in Rancho Palos Verdes, Calif., on Thursday. The company launched an updated product that powers direct, guaranteed orders. “Digital advertising is a $62 billion opportunity,” CEO Frank Addante told attendees. “The largest part, premium, […]
On Monday, more than 90,000 tech vendors, manufacturers, marketers, agency reps, carriers, analysts, reporters and sundry members of the C-suite from more than 200 countries descend on Barcelona for Mobile World Congress with a single acronym on their lips: IoT — The Internet of Things. But connected cars, smart washers, chatty fridges, intelligent garage doors and the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. In digital media, change is constant, and in the past five years we’ve seen radical shifts in how ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Comcast Shops For Advanced TV Comcast is in talks to buy TV ad-targeting firm Visible World, according to The Wall Street Journal’s sources. Visible World, parent company to AudienceXpress, has raised $33 million to date. “One of Visible World’s biggest strengths, marketing executives say, […]
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, its push toward a “Total Audience” rating will improve its mobile Online Campaign Ratings tool, launched last summer. ComScore, in lockstep, rolled out a cross-platform tool in January to […]
It is a truth universally acknowledged that a single company in possession of a good amount of data must be in want of an onboarder. Such was the case with LiveRamp, the onboarder who recently consummated its $310 million marriage to data services giant Acxiom, resulting in last week’s birth of LiveRamp Connect. This gene […]
NASCAR fans are loyal fans – and loyal fans are gunning to engage. But until last week, NASCAR, which acts as a governing body for stock car racing in the US and around the world, didn’t have a way for its fans to show their loyalty through the organization’s mobile app, a linchpin of its overall […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. Why does waterfalling or “daisy chaining” exchanges produce additional yield for publishers? I received a lot of theories following my last dispatch, which examined this mysterious behavior of publishers trying […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nii A. Ahene, chief operating officer at CPC Strategy. Two large and powerful players dominate today’s digital advertising world: Facebook, which owns social advertising and has emerged as a big […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PulsePoint Eyes An Exit PulsePoint may be courting buyers, according to The Deal Pipeline’s sources, with an asking price of $400 million or more. PulsePoint was created through the merger of ContextWeb and Datran Media. Its current VC backers include SpaceX, Draper Fisher Jurvetson, […]
Video demand-side platform (DSP) TubeMogul touted its self-serve model, which now accounts for 76% of total client spend with the company, during its Q4 earnings call Thursday. The remaining 24% constitutes its managed-service model, but TubeMogul hopes to reach an 80-20 split by the end of 2015. The average client spend committed by self-serve Platform Direct […]
VaynerMedia, a social and digital marketing agency, acquired Mondelez-owned startup Betabox on Wednesday for an undisclosed sum. The platform distributes CPG product samples to ecommerce providers, who can then layer on a creative call to action through mobile landing pages. This creates a digital feedback loop for VaynerMedia to track engagement with sample-sending campaigns. “Betabox […]
Criteo is retiring its AD-X attribution product and replacing it with a new partner-based approach to mobile tracking, the French company revealed Thursday. Criteo, a retargeting company that works with Internet retailers, brands and agencies, first acquired AD-X in July 2013. AD-X remained a standalone business within Criteo, offering advertisers and app developers in-app measurement […]
Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, puts it. Circa 2011, brands threw money at social marketing agencies with one goal: “Go […]
The first step for Travel Alberta, in its goal to grow tourism from $7.4 billion to $10.3 billion by 2020, is to help Americans figure out where Alberta is. Step two involves telling them why they should go there. The steps involve a marketing strategy steeped in digital content, said Jasmine Thompson, director of consumer […]
Sharing financial performance figures for the first time Thursday, PubMatic said its annualized net revenue run rate is now above $130 million, based on year-end figures. From 2013 to 2014, the publisher platform company said GAAP net revenue grew 90%. PubMatic did not disclose net income, but revealed it had turned a small profit for the past […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Baer, founder of Convince & Convert. Monetizing a revenue-starved app requires a delicate balance of creativity and business savvy. Companies need to sell ads to make money, but they […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Speyer, CEO at AerServ. There are many pricing models in advertising, including cost per mille (CPM), cost per impression (CPI), cost per click (CPC) and cost per action (CPA), […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Stronghold In an interview with Beet.TV, Jay Vanderzee, Google’s media platform sales head for the Americas, shed some light on DoubleClick’s scale, as well as Google’s future focus on TV. The number of transactions occurring on Google’s DoubleClick Ad Exchange now supersedes every […]
Before Yahoo bought video exchange BrightRoll, it had eyes for Dailymotion, a French video-sharing site that amasses more than 2.5 billion video views a month. Although that’s nowhere near the size and scope of YouTube, which gets 4 billion views a day at last count, some speculated Dailymotion would have been Yahoo’s YouTube had French […]
IronSource is counting its cash. The Israeli ad distribution and app monetization company, which announced an $85 million round in September, said Wednesday that it’s brought in an additional $20 million from a group of unnamed investors led by Access Industries. These two funding events represent the first time ironSource, which works with Yahoo, Google, […]
IPG Mediabrands’ media investment arm, MAGNA Global, has added 15 long-tail and premium TV networks to its consortium mix. The long-term goal is to automate more than 50% of client buys. MAGNA Consortium’s original slate of partners included print, digital and TV publishers like Clear Channel Media and Entertainment, Tribune, AOL, Cablevision and A+E Networks. […]
Edmunds used to keep its car shopper and owner data close to its chest. But at the beginning of this year, Edmunds opened its audience segments to its most valued car advertisers. The company used to sell inventory based on context, but now it’s shifting to an audience model, said Edmunds CEO Avi Steinlauf. This […]
