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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

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Retail Media

Pacvue Enters The Next Chapter Of Retail Media With New CEO Rahul Choraria

Pacvue has promoted COO Rahul Choraria to chief executive.

Comic: What Else? (Google, Jedi Blue, Project Bernanke)
Google antitrust

Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.

shopping cart
Commerce Media

The Wonderful Brand Discusses Testing OOH And Online Snack Competition

Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Google filed a motion to exclude the testimony of any government witnesses who aren’t economists or antitrust experts during the upcoming ad tech antitrust trial starting on September 9.
Google antitrust trial

Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.

ad fraud

How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites

Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran.

In 2019, Google moved to a first-price auction and also ceded its last look advantage in AdX, in part because it had to. Most exchanges had already moved to first price.
Google antitrust trial

Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding

Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.

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  1. Comic: What Else? (Google, Jedi Blue, Project Bernanke)
    Google antitrust

    Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ

    What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.

  2. Eastern District of Virginia | United States District Court (photo by VittlesVamp)
    Google antitrust trial

    DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief

    The ad tech antitrust trial against Google begins today in Alexandria, Virginia. Who’s on the stand and what will Google argue?

  3. Comic: Gamechanger (Google lost the DOJ's search antitrust case)
    google

    The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial

    More than one antitrust regulator is circling around Google. On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices.

  4. CTV Roundup

    Talking CTV Transparency (And The Lack Thereof) With Samsung

    Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

  5. PODCAST: The Big Story

    Uncloaking A New Programmatic Scam

    Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.