A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Trick or Treat?
By Nate Neal
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Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
Paramount’s Upfront Pitch Is About Three Things
Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.
Hard Truths For Retail Media At The IAB Connected Commerce Summit
The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.
Meta Is Launching An Easy Button For CAPI
Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.
TelevisaUnivision Joins The Streaming Self-Service Bandwagon
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.
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Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep
Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media measurement goes to die.
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Paramount’s Upfront Pitch Is About Three Things
Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.
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Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits
If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.”
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OPINION: Data-Driven ThinkingWhat Happens When The Attribution Cartel Meets Advertising’s Halo Effect?
A proposed standard under discussion at W3C aims to redefine how ad effectiveness is measured across the web. This proposal would centralize measurement of ad effectiveness under the control of Google, Apple and Meta.
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Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.