Home Mobile Supersonic Adds APAC Velocity With $15M Round

Supersonic Adds APAC Velocity With $15M Round


SupersonicFollowing an injection of $15 million in Series B funding, app monetization platform and mobile SSP Supersonic has its eye on the East.

The company, which changed its name from SupersonicAds last week, plans to use the cash to expand into Asia — China, Japan, and India specifically — which Supersonic CEO and cofounder Gil Shoham calls “the fastest growing mobile market on the planet.”

Supersonic’s current client list includes Hyundai, Disney, and Unilever on the brand side, and game developers Machine Zone and Nordeus.

The new round, supported by existing investor Greylock IL and Hong Kong-based VC firm SAIF Partners, brings Superonic’s total funding to $23.2 million. Supersonic declined to reveal its current valuation.

“There is a growing number of developers based in China,” Shoham said. “A partner like SAIF will support our expansion into the region and help guide our strategic growth plans there.”

In addition to new offices in Beijing, Tokyo, and Bangalore scheduled to open by the end of Q3, Shoham said Supersonic plans to hire about 80 new employees and invest in beefing up the company’s audience targeting and app attribution technology. Other companies going after the mobile and in-app targeting market include InMobi, Axonix, Millennial Media, Google, Apple, and Facebook.

“We are significantly expanding our engineering and data team to build user targeting capabilities on mobile,” Shoham said. “We believe there is much more to be done in addition to just manual user elimination or targeting methods that are used today.”

Must Read

It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue

For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Brian Lesser Is The New Global CEO Of GroupM

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.

Comic: S.P. O'Middleman's

TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory

Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
shopping cart

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Comic: The Showdown (Google vs. DOJ)

The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.