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»targeting

Reddit: ‘It’s Become A Kind Of Mission To Try And Make Advertising Suck Less’

Reddit spent most of 2015 in a state of turmoil – executive shuffles and users in revolt over policy changes amid concerted and ongoing efforts to cut down on trolling and unsavory content. Reddit’s reputation: not necessarily the most brand-safe environment. That instability led to the return of Steve Huffman as CEO of Reddit last... Continue reading »
by Allison Schiff // November 29th, 2016 //
»
Facebook Bans Ethnic Targeting For Credit, Housing, Employment Advertisers

Facebook will disable targeting based on ethnicity for credit, housing and employment advertisers. ProPublica first reported the development. The move, announced Friday in a blog post by Erin Egan, Facebook’s VP of US public policy and chief privacy officer, follows criticism from policymakers about the legality of “ethnic affinity marketing,” which Facebook introduced two years... Continue reading »
by Alison Weissbrot // November 11th, 2016 //
»
Pandora Uses Listener Data For More Robust Segments

On Tuesday, Pandora revealed it would be introducing two visual ad units at the end of the year: a mobile ad unit delivered within the same space that has the album art, and that adjusts based on the phone’s screen size; and muted video in a responsive display unit. Both are in beta with Express... Continue reading »
by Alison Weissbrot // June 7th, 2016 //
»
Next Up For Twitter: Segmenting Audiences Based On Live Events

Twitter is looking to capitalize on the when and the where by connecting advertisers with audiences interested in specific events. The rather prosaically dubbed “event targeting” tool, announced Thursday, is separate from Project Lighting, Twitter’s reported upcoming dive into live event curation. But clearly the two are philosophically linked. With event targeting, advertisers will be... Continue reading »
by Allison Schiff // July 23rd, 2015 //
»
PlaceIQ Preps For Next Step, Hires Experian’s Nadya Kohl

Mobile ad targeting start-up PlaceIQ is prepping to enter its next phase – or as Nadya Kohl, the company’s new SVP of business development, says, it’s about to enter adolescence. This is where Kohl – who started the job on October 20 and who previously drove global strategy and business development for Experian Marketing Services... Continue reading »
by Ryan Joe // November 3rd, 2014 //
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Supersonic Adds APAC Velocity With $15M Round

Following an injection of $15 million in Series B funding, app monetization platform and mobile SSP Supersonic has its eye on the East. The company, which changed its name from SupersonicAds last week, plans to use the cash to expand into Asia — China, Japan, and India specifically — which Supersonic CEO and cofounder Gil... Continue reading »
by Allison Schiff // July 21st, 2014 //
»
In The World Cup (And Any Other Big Event), Actionable Data Requires Constant Calibration

If you want user consumption and engagement data, look no further than the World Cup. You’ve got tweets, likes, shares, traffic, comments — take your pick. Mobile traffic spiked significantly in Q2 2014, according to a report from mobile ad platform Opera Mediaworks, with football-related sites and apps seeing particularly high levels of engagement in... Continue reading »
by Allison Schiff // July 11th, 2014 //
»
Salesforce.com Answers The Data-Driven Questions: Social, Identity And Third-Party Augmentation

The value that Salesforce.com’s solutions bring to marketers, customer experience managers, and sales staff is well-established. But what can Salesforce.com offer for online advertisers? Within the various acquired companies that constitute Salesforce.com’s ExactTarget Marketing Cloud — recently integrated with the Salesforce1 platform — is Social.com. Social.com was made possible when social media commerce company Buddy Media... Continue reading »
by Kelly Liyakasa // November 25th, 2013 //
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August RTB Data: Fantasy Sports Segment Sees Higher Prices

Now that fall is here, interest segments such as back-to-school, traveling, and fantasy football are on the top of people's minds—and many are on the radar of programmatic buyers, according to data from ChoiceStream. The company, which provides programmatic media buying, looked at the average price of RTB inventory for August 2013, and compared the... Continue reading »
by Kimberly Maul // September 23rd, 2013 //
»
B2B Audience Targeting Works On Facebook, Says Bizo's Russ Glass

In the past few years, Bizo CEO Russ Glass says that marketers have gotten smarter about using online data for targeting – and that’s a good thing, since his company’s success revolves around B2B audience segments gleaned from data partnerships with publishers. It’s less about “evangelizing the value of data,” says Glass, as the marketer... Continue reading »
by John Ebbert // May 1st, 2013 //
»
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