Quantcast CEO Feldman On Strategic Investment By Cisco

Quantcast announced a $27.5 million Series C round of funding which included investment by Cisco. Read the release.

Quantcast CEO Konrad Feldman answered a couple of questions for AdExchanger.com about the new investment.

AdExchanger.com: It seems apparent that Cisco’s investment is strategic. Did you go looking for a strategic partner specifically with this round?

KF: We’ve always sought partners who share our belief and passion in the future of digital media. When we considered a new financing round we wanted to work with an organization with technology leadership and a global presence, and having spent some time with Cisco we felt they represented a compelling choice for a strategic investment.

AdExchanger.com: Given Cisco’s cross-channel products and services (digital TV, signage, etc.), should we expect to see more in the near future from Quantcast in areas other than website audience targeting and measurement? – such as along the lines of your deal with TiVo announced in June?

KF: We believe firmly in the future of addressable media solutions and we’re committed to providing our publisher and marketer customers with innovative solutions for tomorrow’s digital media economy, across all the platforms and devices that may entail. So yes, you’ll be seeing more from Quantcast in 2010!

By John Ebbert

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