It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of an article, only to be greeted with the latest tabloid news about Kim Kardashian. With its teasing photo and promise of outrageousness, it takes all your willpower to resist. And you […]
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle value. Many agreed change management is essential to avoid thinking of channels in isolation – from search to social to display. “When I think about […]
Interpublic Group (IPG) on Friday reported Q2 revenue increased 5.4% YoY to reach $1.85 billion. IPG reported a 4.7% increase in organic growth, with organic growth in global markets exceeding that in the US. Net income hit $103.7 million, a notable increase from $86.1 million a year ago. According to the company, the quality of […]
Updated with comments from Brett Wilson, TubeMogul’s CEO Video demand-side platform (DSP) TubeMogul ($TUBE) made its NASDAQ debut Friday. While its share price was projected at only the $7 to $8 range – below previous predictions of $10 to $11 – within only an hour of trading, TubeMogul’s share price increased to $9.84. At the top of the hour, the company […]
The proliferation of customer relationship management (CRM) platforms and marketing automation platforms has allowed business-to-business (B2B) marketers to focus higher up the sales funnel and seek out vendors to automate lead gathering. At the same time, the growth of social media has provided a wealth of data on potential customers. It’s led some marketers to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Devin Guan, vice president of engineering at Drawbridge. In the weeks since Apple previewed iOS 8 in June, there has been a lot of talk in the digital advertising industry […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Ad Button Facebook is testing a new buy button that will appear on in-feed ads and is being trialed by a handful of SMBs in the US. The feature lets users purchase products without ever leaving Facebook. According to a Facebook blog post, […]
Nikesh Arora, Google’s SVP and chief business officer, will be leaving the company after a decade, according to the company’s earnings press release. He’ll join Japanese telecommunications and internet company SoftBank, where he’ll be vice chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani, a senior adviser to the CEO and one of […]
Triggit, known to many as the “Facebook-only” retargeting firm, is taking on native ads outside the Facebook platform. The company is courting publishers with the promise to support their native advertising formats and bring the kind of in-stream ad experiences it has run in Facebook’s news feed over the past year to a wider range […]
Kevin Akeroyd, SVP and GM of the Oracle Marketing Cloud, warned a crowd of 1,500 marketers Wednesday to “beware false marketing clouds.” All jokes aside, Akeroyd did not mince words about competitors’ perceived strengths at the Oracle Marketing Cloud Interact 2014 event in San Francisco. “It’s not just web analytics and it’s not going to come […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Lunsford, CEO at Tealium. “Who are you disrupting?” entrepreneurs are almost inevitably asked in conversations with press and venture capitalists. “Whose margins are you feeding off of? What industry […]
Video demand-side platform TubeMogul priced the shares for its public offering Thursday, and the target price is significantly lower than the $11 to $13 per share the company previously specified. The company now expects to debut shares at a rock-bottom $7.00 to $8.00, according to an updated S-1. The company had previously hoped to raise $93 million, […]
China accounted for more than half of the total global mobile ad spend in Q2 2014. We’ll let that sink in for a moment. From a number like that, it’s little wonder Chinese advertisers and developers are increasing their mobile spend and scaling up their businesses internationally, according to a report released Thursday by app […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. There’s been a lot of talk lately about “precision” and “accuracy” in the world of mobile marketing. But it’s becoming clear that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company claims will help advertisers glean if TV spots are sending people to the Internet, to mobile or to stores to make purchases. “Online advertising systems have a problem with over-attribution. […]
The sad tale of mobile ad exchange Mobclix, which was forced to declare bankruptcy in 2013 after being acquired — and mismanaged — by mobile agency Velti, seems like it could have a happy ending. In November, Mobclix was acquired yet again, re-emerging several months ago as Axonix, a programmatic mobile exchange underpinned by the […]
Publishers using DoubleClick platforms will no longer have to rely on agencies to learn if their ads are viewable or not. Google has made its viewability product, Active View, available for publishers in addition to advertisers and agencies. “We’ve been hearing from publishers that discussions about viewable impressions with advertisers lack transparency making it difficult […]
“Show me you know me, and just make it happen!” Digitally engaged customers are not only becoming aware of big data’s capabilities, they are expecting companies to use data to create personalized brand experiences, American Express VP of Digital Partnerships & Development Andrea Zaretsky said at the ANA Social Media and Digital Conference on Monday. […]
Are you a technology or retail company? If so, you’ve probably got a bigger problem with ad fraud than your CPG or telco counterparts, at least according to Integral Ad Science’s Q2 2014 Industry Report, which includes information from the ad tech companies, exchanges and agencies it works with. So why are verticals like technology […]
Ad tech company TellApart’s acquisition of ecommerce startup Freshplum Wednesday is yet another notch in the book of ad tech-marketing tech mergers. This isn’t even the first marketing tech acquisition for TellApart. Last September, it acquired AdStack, a company that produces email optimization software. Grabbing Freshplum is an ecommerce play, a bid to inherit technology designed to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, founder and CEO at The Trade Desk. While I joined my fellow Americans in catching World Cup fever, I couldn’t help but lose some steam after the US […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. Programmatic buying has always been dogged by the reputation that it accesses remnant inventory from less desirable publishers – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Ads Execs Transition Gautam Thakar has moved on from eBay Advertising and will join LivingSocial as its new CEO and president in mid-August. Read the release. Thakar’s responsibility at eBay Ads was extensive, according to his Linkedin profile: “Responsible for leading eBay’s Advertising […]
In its second quarter, Yahoo sold 24% more ads compared to the second quarter of 2013, and yet the price per ad went down 24%, suggesting the company has been unable to stem the tide against declining CPMs. (Read the press release.) CEO Marissa Mayer expressed disappointment in the company’s display ad performance. “Our top priority is […]
The cross-device measurement chasm just got a little smaller with the commercial release of mobile ad measurement capabilities, now available as part of Nielsen’s Online Campaign Ratings (OCR) tool. The promise of mobile web and in-app measurement is both an alluring prospect for advertisers looking for a cross-platform view of consumers across digital and TV […]
Genealogy services company Ancestry.com caters to more than 2.7 million worldwide subscribers keen on discovering their family histories. Founded in 1983, the $586-million company has been digitizing and indexing historical records since 1996 and has a bevy of user-generated content created by its registered user base, including 60 million family trees and more than 6 […]
A recent article by New York Times media columnist David Carr revealed a radical publishing technology catching on in news media companies everywhere: email newsletters. Carr wrote that email is a marketing tool many people tend to forget about. But, he argued, email is the most consistent and useful medium for advertising. Email and search drive […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Last week, I had a wonderful conversation with an interactive lead at an independent agency as part of my ongoing “When and How to Take Programmatic In-House” research […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In the wake of the subprime mortgage crisis, public attention centered on a single question: How the hell did that happen? Years later, […]
