Shortly after spending $485 million on DG (now Sizmek’s) TV ads business, Extreme Reach has bought video ad intelligence company BrandAds. Although he declined to name the deal price, John Roland, CEO of Extreme Reach said all 12 BrandAds employees will continue on with the acquiring company. “What the DG [acquisition did was] give us […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Susan Zhang, data scientist at PlaceIQ. In the early 1900s, David Hilbert set out to prove the consistency of mathematics by reducing all mathematical statements into a formal language, from […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. As I round out research interviews for my forthcoming State of Programmatic Media report, I had a really interesting conversation with a senior-level operations person at a major […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Syncing Screens The “Second Screen” remains an exciting opportunity for publishers and marketers alike. But, still, the viability of these ads is “guesswork,” according to this NY Times article. Nevertheless, the Times quotes Deloitte Digital’s Michael Guay and his analysis of the market: “Your […]
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an SDK, Xapp Media enables brands to create voice-activated ads that mobile users can respond to with commands like “call now” or “send coupon.” NPR was the first publisher to try […]
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience research has become something of a theme at the NewFronts, with AOL and Yahoo unveiling similar plans. Time Inc., a division of Time Warner that will be spun off this quarter, […]
Facebook is rolling out additional video metrics such as unique video views, the average duration of the video view and audience retention over the coming weeks, the company said Monday. “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on […]
Before traditional, linear television ad buys can be fully automated, a couple of core constituents must align. “The [idea of programmatic] doesn’t entirely make me nervous, but it definitely needs boundaries and guidelines,” said Phil Lalonde, SVP of ad sales operations, MTV Networks, recently at a BrightRoll Video Summit. Rob Holmes, VP of advanced advertising at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1], and Ed See, principal at Deloitte for marketing and customer analytics. If you tuned into the Masters Tournament last month, you were treated to a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data Of Retail On Friday, Google acquired Rangespan, the second UK company Google has bought this year. Based in London, the company provides back-office services for online retail, with a focus on expanding product selection. Sounds like something Amazon does, no? Rangespan has […]
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But as this technology catches on – Facebook, Google, Twitter, Apple and a slew of startups are pushing the technology to publishers who are readily experimenting with it – it’s becoming […]
Two years ago, Yahoo became the first big Internet company honor Do Not Track (DNT) signals, and on Wednesday it became the first to publicly abandon the troubled opt-out standard. The company told the world via a Tumblr post on the Yahoo Public Privacy blog that it would henceforth ignore DNT requests, saying “we have yet to see a […]
There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and LBi last February, was out in full force as a partner on AOL’s original content, Google Preferred and, at its own NewFront Thursday, as a partner to publishers and tech […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, president at Netmining. It seems silly to think that mobile Web usage caught the advertising industry off guard. Existing ad companies, be they agencies or ad tech, were so […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Baker, CEO at DataXu. All marketers are rightly daunted by the cost and complexity of collecting vast quantities of consumer data and connecting it to their specific tastes in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Foursquare Transforms Location-sharing app Foursquare is splitting in two. The “check-in” function that defined it from day one will be rebranded as Swarm. Meanwhile a rewritten version of Foursquare will support search and discovery. Foursquare’s VP of product experience, Jon Steinback, said, “Mobile forced […]
Over the last decade, Facebook has evolved from a forum for college students to poke each other to a company trying to position itself as a maturing, cross-device communication platform for marketers and consumers. CEO Mark Zuckerberg certainly hopes this maturation is reflected in the company’s evolving slogan, from “move fast and break things” to the […]
TubeMogul, whose IPO is expected soon, saw revenue from direct users of its demand-side platform (DSP) ramp up dramatically in the first quarter of the year. According to an updated S-1 filed with the Securities and Exchange Commission, total revenue for Q1 2014 grew to $22 million, 130% more than it made the first three months […]
Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified is a Facebook Preferred Marketing Developer and Twitter Ads API Partner. The core of its product is a “Social Operating Platform,” a cloud-based tool that combines social marketing capabilities ranging […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Shomaker, CEO at AdJuggler. The New York Times recently ran a column by Gary Marcus and Ernest Davis, two professors in NYU’s computer science department, questioning the merits and […]
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout its own programming, the video platform embarked this month on a “massive” TV, print and out-of-home campaign starring several of its high-profile personalities (YouTube calls them creators) that target Millennial […]
Oracle hosted a “launch event” Wednesday to introduce its Marketing Cloud, though the fact that Oracle has a suite is about as newsworthy as the world’s roundness. The enterprise software giant has been using that particular nomenclature since it acquired marketing automation solution Eloqua in December 2012. Oracle’s Marketing Cloud has several components. In addition to Eloqua, there’s social […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dating Native Ads The free dating app Tinder, owned in part by IAC, will eventually feature ads, executives said on an earnings call. One option, according to IAC’s Greg Blatt, would be native advertising. As Re/code’s Peter Kafka reports, two networks have already experimented […]
UPDATE: Facebook has confirmed that David Jakubowski will be joining the company, and that he will have a role that extends beyond Atlas. UPDATE 8:15PM ET: Jakubowski, through Neustar’s public relations agency, released the following comment via email: “I have been presented with an opportunity that I simply couldn’t refuse. I can assure you that Neustar has […]
Facebook unveiled its mobile ad network at its f8 Developer Conference on Wednesday, noting the Facebook Audience Network will include native advertising formats for developers that “want to invest a little more time.” The ad network buy will be available to all advertisers via a “single click” within the Facebook Advertising interface as well as through its Advertising […]
AOL CEO Tim Armstrong addressed a crowd of close to 2,000 media buyers at its NewFront Tuesday night with an exuberant, “tonight is about connecting content with distribution.” It’s clear, with AOL, that much of that connection will happen through video. Ran Harnevo, president of AOL Video, talked up digital video and its intent to […]
Mobile advertising platform Opera Mediaworks has acquired Apprupt, a German mobile advertising service provider. The move was billed as allowing Opera Mediaworks greater access to Germany’s mobile ad market, which the company said it expected to reach $1.8 billion by 2017. “If you look at global ad spend . . . Germany is a top […]
Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s mobile ads have been very successful, and they now represent nearly 60% of the company’s ad revenue. Introducing a mobile ad network that allows […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant, big data and business intelligence, at Infinitive. Yogi Berra once said that it’s tough to make predictions, especially about the future. He could just have easily been talking […]
