“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, entrepreneur-in-residence at Highland Capital Partners. In the movie “Groundhog Day,” Phil Connors, played by Bill Murray, meets his high school classmate, Ned Ryerson, over and over again while […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Summer. It’s a magical time of year when it’s a little easier to get away from work for a stress-free vacation. And no […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Transformation (And Confusion) A significant percentage of digital adopters lack understanding of their tools. At least, those are the findings of Altimeter Group’s recently released report, “The 2014 State of Digital Transformation.” Of the companies surveyed, 88% claimed to be undergoing digital transformations, […]
Analysts’ high expectations for Expedia’s Q2 2014 earnings were justified when the travel-booking company reported YoY revenue growth of 24% to $1.49 billion. Though driven predominately by strong hotel room night and air ticket growth, Q2 advertising and media revenue played a notable role in causing the revenue hike, growing 54% YoY to $123 million. […]
Professional social networking platform LinkedIn on Thursday posted Q2 revenue of $534 million, a 47% YoY increase from $364 million. Marketing Solutions revenue, now 20% of LinkedIn’s total business, was $101 million for the second quarter, a 44% uptick from last year. Talent Solutions and Premium Subscriptions account for 60% and 20% of revenue, respectively. LinkedIn […]
Earlier this month, Upworthy – a curator of socially-conscious content – revealed native content was outperforming editorial content. The data was striking: Branded content received 3.5 times as many views, 2.9 times more “Attention Minutes” (an Upworthy-developed metric) and three times as many social shares compared to its in-house editorial content. All this for a […]
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus, Between Digital and RuTarget. For Segmento co-founder and CEO Roman Nester, imitation is truly the highest form of flattery. He goes so far as to describe his company as a Rocket Fuel “clone.” “Not many people would say that they are […]
Updated with additional comment from SpotXchange CEO Mike Shehan and RTL. European entertainment network RTL Group announced Thursday it will acquire a 65% stake worth $144 million in video supply-side platform and programmatic marketplace SpotXchange. Depending on the performance of the company, RTL could acquire additional stake in the company through the terms of an earn-out […]
You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Engroff, chief digital media officer at The Media Kitchen and managing partner at kbs Ventures. It has become fashionable in media circles to compare the programmatic media market to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing Automation More than 98% of online publishers in the US are taking a data-driven, programmatic approach to audience engagement, according to a new Winterberry Group report released on Wednesday. For the study, Winterberry Group partnered with the IAB to survey more than 200 […]
Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take a while. It’s been a year since Salesforce.com acquired ExactTarget. On Thursday, the company hosted a press event in San Francisco to commemorate the deal’s anniversary, using the occasion to […]
Just because there’s a push to adapt programmatic strategies doesn’t mean everyone is equipped to handle them. Publishers, in particular, have lagged behind advertisers in embracing programmatic. While agencies now have trading desks and brands like includes Kimberly-Clark, Kellogg’s, Procter & Gamble, Heineken and Mondelez International are taking it one step further, bringing programmatic brand […]
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has become the equalizer. This is one reason why the ABC Television Network is spearheading an initiative with 4C Insights, a Facebook and Twitter ads partner. […]
When it comes to audience, there can never be too much of a good thing. That’s the theory behind a self-serve tool from Medialets, dubbed Servo Total Attribution, released Wednesday. The tool is designed to help media buyers, agencies and exchanges measure mobile ad ROI in real time by tying mobile conversions to impressions served […]
Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat on her publication’s digital evolution and oversees teams that are dedicated to creating new digital advertising revenue, including native. “When you move into content marketing, it’s […]
AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 million subscribers – gives advertisers working with AT&T the ability to reach people based on factors like device, operating system, whether or not […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. When developing an interactive campaign or product, incorporating social plug-ins is generally a quick […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads Against Pirates A new initiative in the UK is repurposing digital display ads for an innovative take on cyber law enforcement, according to TechCrunch. Dubbed “Operation Creative,” and managed by the City of London’s Police Intellectual Property Crime Unit, the initiative targets websites […]
Rubicon Project posted a Q2 revenue YoY increase of 49%, for a total of $28.3 million. Managed revenue was $153.5 million, an increase of 36% from the same period last year. RTB managed revenue grew 75% YoY. Rubicon lost more money than last year, however, with a net loss of $9.4 million, compared to $2.1 […]
Despite the troubles Twitter has had maintaining its audience growth rates, particularly in the US, it has consistently reported revenue increases. Its Q2 2014 revenue was no exception: The company hauled in $312 million – a 124% YoY increase. Twitter again beat analyst predictions that the social media company would see revenues of about $282 million. Advertising […]
Nielsen’s revenue soared in the second quarter. The company on Tuesday reported a nearly 16% revenue growth spurt in the second quarter of 2014 to $1.6 billion, up from $1.4 billion at this time last year, minus the recent acquisitions of Arbitron and Harris Interactive. Although revenue was up, net profits were nothing to write […]
The New York Times’ overall revenue declined .6% in Q2 year over year to $388.7 million; its adjusted operating profit declined drastically from $70.7 million in Q2 2013 to 55.7 million in Q2 2014. Advertising revenues were down 4.1% to $156.3 million year over year, fulfilling a Q1 prediction by CFO James Follo that such […]
“We sometimes make the joke that we’re the largest mobile ad company that no one’s ever heard of, and it’s kind of true,” quipped Scott Swanson, president of global advertising sales at Opera Mediaworks. The mobile ad platform is looking to change that with the hire of Ryan Griffin as SVP of strategic accounts. Griffin, […]
The old ad networks have changed. Many have rebranded and refocused as ad tech companies. But dmg, which originated in 2007 as a media arm of ad services provider DSNR Ltd., still considers itself an ad network – though it also wants to be thought of as a provider of cross-channel digital advertising solutions for […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Over the past few weeks, I began conducting research for my upcoming report, “Defining PII,” a title that is proving overly simplistic, perhaps, as PII (or personally identifiable […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution models were designed with the best of intentions: to help advertisers understand which ads lead their users to convert and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kogan, co-founder and CEO at Headway Digital. I have a piece of vital advice for brand marketers everywhere: It is time to embrace programmatic video campaigns, or risk going […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chatvertising A new wave of advertising may be upon us in the form of chat bots, writes WSJ tech columnist Christopher Mims. Services like WhatsApp and Facebook have been popular for quite some time, but new chat apps are cropping up, designed with brand […]
