AOL CEO Tim Armstrong addressed a crowd of close to 2,000 media buyers at its NewFront Tuesday night with an exuberant, “tonight is about connecting content with distribution.” It’s clear, with AOL, that much of that connection will happen through video. Ran Harnevo, president of AOL Video, talked up digital video and its intent to […]
Mobile advertising platform Opera Mediaworks has acquired Apprupt, a German mobile advertising service provider. The move was billed as allowing Opera Mediaworks greater access to Germany’s mobile ad market, which the company said it expected to reach $1.8 billion by 2017. “If you look at global ad spend . . . Germany is a top […]
Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s mobile ads have been very successful, and they now represent nearly 60% of the company’s ad revenue. Introducing a mobile ad network that allows […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant, big data and business intelligence, at Infinitive. Yogi Berra once said that it’s tough to make predictions, especially about the future. He could just have easily been talking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other DNT The advertising industry is devising its own Do Not Track alternative through the Digital Advertising Alliance, the same group responsible for the blue AdChoices icon. The World Wide Web Consortium (W3C) continues publishing its own methods for consumer opt-outs, but the […]
Note: Story updated to point out Forrester analyst Susan Bidel, who authored the report, is a former PubMatic employee. Bidel tells AdExchanger she does not hold equity in the company. Forrester Research‘s Wave reports are harrowing events for tech startups, which find themselves labeled Leaders, Strong Performers, Contenders or – heaven forbid – Risky Bets. And those labels often stick. […]
Twitter tried to avoid last quarter’s narrative, centered around flagging audience growth, in its Q1 call Tuesday; instead, the company emphasized a 28% quarterly increase in ad engagements (specifically retweets and favorites), driven by higher-quality ads and the use of rich media. Such was the overall theme: engagement over timeline views and audience growth. Yet, the fact remains the latter […]
The best marketing and advertising campaigns offer consistent content, optimized across devices. This might sound simple but, according to a number of media executives Tuesday at Tapad Unify Tech in New York, it’s easier said than done. Nevertheless, customers have certain expectations around consistency and optimization. According to “Tapad’s Path To Purchase Consumer Study,” a […]
Paid media has become essential to content marketing, as social media “war rooms” become commonplace and Facebook throttles the organic reach available through Page Posts. In a new report, Forrester Research detailed a range of content marketing offerings, dividing the world into service- and software-based solutions. The report highlighted 15 agencies and 30 technology vendors, rating […]
Tag management solutions (TMS) provider Tealium announced a $20 million round of funding on Tuesday, led by Silver Lake Water, which brings its total amount raised since January 2012 to $47.5 million. The fresh injection will be used to expand operations globally across engineering, sales, customer service and marketing. The global expansion process is ongoing, […]
Rubicon Project went public earlier this month, becoming the fifth ad tech company – give or take – to do so since the IPO door was flung open around this time last year. Since then its stock has had a bumpy ride, but no more so than some others in its class. CEO Frank Addante […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Digital marketers are sitting on a gold mine – their own organization’s first party data– and they are finally starting to tap into it. Chances are, millions of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. There has been discussion recently on whether programmatic is a strategy or not. I believe programmatic is not a strategy, but it is strategic. Here’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Is The NewFronts A new study released Monday by the IAB predicts that original digital video programming will become as important as TV programming within the next three to five years, and increased Internet ad spend will mirror that shift. The IAB’s SVP […]
It seems everyone and their mothers are pushing native ad units and tools to support them. Facebook, Twitter, Yahoo and most recently AOL all have native, in-feed ad units. As these formats catch on, ad tech companies like Sharethrough, Nativo and DistroScale have developed tools designed to automate ad distribution across different publishers’ sites while matching […]
Travel media company Adara has teamed up with Havas Media to bring hyper-targeted travel segments to advertisers. Although the companies’ relationship dates back two years when they worked together on a Choice Hotels campaign, Adara CEO Layton Han said this partnership extends Havas’ access to first-party, travel audience data and analytics. Havas is global agency […]
Content discovery company Outbrain has allegedly flirted with an IPO for well over a year now, with the most recent report claiming a target of around $100 million. CEO Yaron Galai did not comment on a potential IPO, which is expected to materialize in the first half of the year. Instead, he focused his attention […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Advertisers at national brands tend to think of location as a targeting tool. If they need to reach people in Los Angeles, for example, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here Chahal Out As RadiumOne CEO Re/code’s Kara Swisher broke the news Sunday that the board of ad tech platform company RadiumOne decided to remove CEO Gurbaksh Chahal after he pleaded guilty to two misdemeanors for battery and domestic violence related to an incident with […]
Rocket Fuel’s stock closed at $31.04 Friday, near its lowest point since the ad tech company went public six months ago. The sell-off comes after a group of more than seven investors and senior executives cashed out to the tune of more than $150 million, as reported by InsiderTradingWire. Those transactions, which earned more than $14 […]
With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world’s largest agency holding company past the third quarter. In its Q1 earnings report Friday, WPP listed media investment – represented by its GroupM network and the Xaxis ad tech unit – as among its […]
RockYou is clawing its way back. The 8-year-old company, which once produced social games, was one of the first MySpace and Facebook third-party app developers until it suffered a major data breach five years ago that exposed unencrypted user account data of more than 32 million users. That wasn’t RockYou’s only struggle. The company couldn’t […]
Mobile app monetization company Vungle on Friday rolled out an advertising exchange designed specifically for in-app video. Dubbed the “Vungle Exchange,” the technology solves a number of technical challenges associated with in-app video, namely support for HD, high-bitrate, 15-second video ads, improved latency to speed up load times and the connection to server-side technology for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Stockfleth Larsen, chief marketing officer of Adform. Brand marketers love TV. It’s standard, has global reach, scales quickly and is an easy pitch in boardrooms. But most of all, […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native: Mobile Gateway Drug Ad companies are increasingly focusing their efforts on native advertising for mobile, as users spend more time on tablets and smartphones and less on desktops. The WSJ reports that overreliance on banner ads have hindered marketers from mobile ads in […]
Internet radio service Pandora reported Thursday a 69% year-over-year increase in Q1 revenue to $194.3 million. Advertising revenue rose 45% year over year to $140.6 million. Subscriptions and other revenue were up 94% at $39.5 million compared to the prior year. Mobile advertising RPMs (ad revenue per 1000 ad-supported listener hours) reached $29.46 in Q1 […]
LinkedIn has been ramping up its marketing offerings over the last year in the form of self-serve Sponsored Updates and brand Showcase Pages. The professional social platform moved forward Thursday with the roll-out of a Sponsored Updates API the company has alluded to in recent months. It has also formalized two new Certified Marketing Partner programs. […]
There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated guesses about an identity based on aggregated device characteristics. Many data-focused ad tech companies can do the former; fewer can do the latter as well. MediaMath, through its acquisition Thursday of French cross-device […]
Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together on behalf of some clients, including agencies Essence and BSSP. JapserLabs CEO Stefan Lucyshyn and the company’s staff of six will join DataXu’s engineering team. Other terms of the transaction […]
