Enterprise tag-management company Ensighten has acquired UK- and New York-based tag manager TagMan for an undisclosed sum, AdExchanger has learned. TagMan confirmed the deal Tuesday. The tag-management space has heated up of late. BrightTag just hired Forrester analyst Joe Stanhope as its SVP of marketing, barely months after banking $27 million from Yahoo Japan. Conversely, […]
Although the performance-based pay-per-call model is not new, there is renewed interest from publishers due to the ubiquity of mobile and new experimentation in ad formats. Twitter last week, for instance, revealed plans to serve direct-response marketers through beta tests with brands for click-to-call functionality, as first reported by Digiday. At its most basic, the […]
Are brick-and-mortar retail chains setting their sights on demand-side platforms (DSPs)? The rumor that Tesco’s customer insights subsidiary, Dunnhumby, will acquire Sociomantic, a DSP provider, adds fuel to the possibility. And whether or not the rumored acquisition is true, industry experts expect to see more retailers working with DSPs. If the deal occurs, Dunnhumby will […]
Data management platform (DMP) Lotame has acquired AdMobius, a company that identifies audiences across devices for ad targeting purposes, AdExchanger has learned. Terms weren’t disclosed for the deal, which comes two weeks after we first reported on talks between the companies. With the purchase, Lotame accelerates its ability to use non-cookie methods to find users […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The proliferation of connected electronics has spurred new interest in device-recognition technologies even though they have been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revolutionizing TV Boxfish, a TV data startup, has raised $7 million in hopes of augmenting its product portfolio and expanding internationally. According to GigaOm, “Until now, the idea has been to profile viewers based on where they live and which shows they watch – […]
Nearly half of content consumption in the U.S. happens simultaneously to other device use, marketing research agency Millward Brown found in its 2014 AdReaction report highlighting how audiences react to ads across devices. The report details how consumers consume content on each screen, as well as simultaneously across screens. In the United States, the agency […]
Ex-Googler Graham Cooke believes that just as the data-management platform (DMP) space has evolved and entered a period of consolidation and attracted new cash injections, so too will the tag managers. Prior to founding Qubit in 2010 with Emre Baran, who spent four years in product management on Google AdWords and AdSense, and two other former Googlers, […]
Mobile analytics firm Kontagent has rebranded itself with a new name – Upsight – through its merger with mobile monetization platform PlayHaven, the companies said Monday. The rebranding comes a month after Kontagent and its competitor, HasOffers, were booted out of Facebook’s Mobile Measurement Program (MMP). Upsight also launched a new mobile analytics platform that shares the […]
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip in the luxury market in China has affected their business. We reached out to several industry executives in China with the following question: How is the slowdown in the China […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. We’ve all heard the hype about hyperlocal marketing. This kind of mobile targeting allows brands to reach consumers on mobile devices and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will leave companies such as Amazon and Cisco looking for a new social media management company. (Read AdExchanger’s June 2013 interview with Google’s Neal Mohan about the integration.) Adweek’s Garett Sloane […]
Media agency MediaCom launched a partnership with mobile ad creation and analytics platform Celtra on Wednesday, a year after the two began working together. The two companies hope to develop solutions that simplify the management, observation and delivery of mobile advertising. Traditionally, these steps required clients to work with individual publishers and multiple tools. In […]
Skullcandy knows that getting consumers to buy multiple designer headphones and earbuds can be a tough sell. After issuing an initial public stock offering at $20 a share in 2011, the Park City, Utah-based company’s stock fell as low as $4.80 last May and hovered at $9.54 on Friday. The company has vowed to turn […]
The repercussions of cable heavyweight Comcast’s planned acquisitions of Time Warner Cable and video ad-serving platform FreeWheel are still unknown. One of the biggest questions for ad industry insiders is the extent to which the preexisting relationship between Amazon and FreeWheel, announced in early February, will continue. Although neither Amazon nor FreeWheel have confirmed whether […]
Dunnhumby, a data and customer insights company owned by British grocery giant Tesco, is close to acquiring Berlin-based retail retargeter Sociomantic Labs, sources say. Business Insider first reported the rumored deal Thursday and estimated the deal size to be between $175 million to $200 million. Although dunnhumby and Sociomantic have not publicly announced the transaction, […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. Programmatic media buying, from RTB to fixed-price reserved, is quickly becoming the way of the future. It’s clear why buyers are interested in programmatic —increased efficiency and lower costs — […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rumor: Dunnhumby Buying Sociomantic Business Insider’s Nicholas Carlson says that retargeter/DSP/(acronym here) Sociomantic is being acquired by Dunnhumby, a subsidiary of British retailer Tesco, for $175 million-$200 million – though Carlson says the deal isn’t finalized. Read more. If true, this could be about […]
Despite Bitcoin’s volatility, businesses are beginning to experiment with the peer-to-peer payment system. One such company is Vungle, which helps mobile app publishers promote through 15-second in-app video trailers distributed through its ad platform. Vungle said Thursday it’s giving publishers the option to be paid in bitcoins, though its advertising clients cannot pay with the digital […]
Microsoft has added new ad formats to Skype’s “connection hub,” the screen users see before and after placing calls and while instant messaging each other. The new placements are a logical way to boost Skype’s monetization. The company hopes connection hub ads will generate an at least 20 billion additional impressions per month for advertisers. […]
Marc Landsberg knows agencies. Landsberg previously served as the former EVP at Leo Burnett and president and CEO of Arc and MRM Worldwide. As the current CEO of Chicago-based social agency socialdeviant, he says the traditional media-buying process has been turned upside down and the players flipping the tables aren’t the platform providers. Comcast’s planned […]
The term “programmatic” is contentious even among its faithful adherents. Not only does it inadequately describe a range of ad-buying activities, it also implies that everything is done automatically, as if robots are replacing a human sales staff. But a panel during the Premium Programmatic 360 summit (presented by Sonobi and MediaMath) held Wednesday in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. If you search Google for “transparency + ad tech,” you’ll get more than 20 million search results. Nearly every network, DSP and publisher claims […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Testing Cross Channel Google is testing a new cross-device targeting option with advertisers geared to brand sites with more than 100,000 visitors, AdAge reports. Google drops a tag on the brand’s site which can then be matched across devices. “We’re always running experiments with […]
Marking up cheap Facebook inventory has been a lucrative business for a range of companies in its Preferred Marketing Developer (PMD) ecosystem. And Facebook is fine with that practice, just so long as it’s clear to advertisers just how big of a cut their partners are taking. But do advertisers know, and do they care? […]
Digital marketing agency 3Q Digital last month snapped up iSearch Media, making it one of the largest independent digital marketing agencies in the San Francisco Bay Area. 3Q manages more than $300 million in ad spend and its client roster includes brands like Electronic Arts, Facebook, Square and Warby Parker. AdExchanger spoke with founder and […]
Traditional radio as a hotbed for ad tech? Well, not really – or at all – but this is precisely the problem Jelli co-founder and CEO Mike Dougherty recognized when his company launched on Wednesday a platform, called RadioSpot, designed to enable programmatic buying for radio advertising. “Radio is a little more simple [than digital […]
Digital think tank and research consultancy L2 is looking to corner the market on prestige brand and CPG strategy. A new investment round of $16.5 million from General Catalyst Partners (a HubSpot investor) received Wednesday also underscores the intersection of the management consultancy and digital agency. “The two primary buckets for this investment will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, yet RTB […]
