Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Biting Into Programmatic Mondelez International is adopting a programmatic strategy for video buying through TubeMogul, according to a release. Working with brands like Oreo, Chips Ahoy, Toblerone and Trident, the CPG corporation will target consumers mainly through mobile and Internet videos. “Programmatic fits within […]
Audience measurement mainstay Rentrak paid homage to the staying power of programmatic when, on its Q4 earnings call just weeks ago, Vice Chairman and CEO Bill Livek credited automated advertising as a growing trend the company is now “catering to.” Rentrak has been on a tear of late, racking up headlines as a (perhaps less-publicized, […]
The Economist has rolled out “First Impression” multiplatform ad units to let advertisers grab a weekly premium spot across all Economist channels, including its website, tablet and smartphone apps, as well as its print edition. The publisher has also debuted a new weekly reader measurement called “Total Economist Weekly Audience” (TEWA) in partnership with PricewaterhouseCoopers to help […]
As advertisers seek ways to extend their broadcast media buys through cross-platform campaigns, cross-screen ad-delivery companies are bridging the technical gap. Such is the case with cross-screen tool Civolution, which has teamed up with Facebook Preferred Marketing Developer Brand Networks to help brands buy social ads in conjunction with live television events. Omnicom’s Resolution Media is […]
Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion’s business organization to accomplish that. Once integrated, Amobee will have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO and founder of Metamarkets. In 1980, retired Air Force Col. John Boyd walked into the Pentagon and pitched a concept that reshaped how the United States trains […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Cannes Means WPP Group CEO Sir Martin Sorrell inserts himself in the pages of The Telegraph with a wide-ranging op-ed on what this week’s Cannes Lions ad festival means to Europe. The festival now recognizes that “advertising is now as much about Math’s […]
As agencies, media companies, and platform players converge on the south of France for the annual Cannes Lions festival, the overall state of their industry appears to be strong. In its latest media spend forecast, Magna Global remains bullish on both total media owner advertising revenues and programmatic revenues. Meanwhile, total media spend will grow […]
The steward of Interpublic Group’s trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands’ Magna Global media investment unit, will join Unbound, a consulting firm focused on helping publishers and advertisers seize the programmatic opportunity. “One of the biggest trends since middle of last year […]
Following its glitzy, star-studded digital NewFront in April, AOL got down to business. It closed in on marketing attribution vendor Convertro the same day Google grabbed pure-play competitor Adometry in early May. Then it went shopping again, snapping up TV audience-targeting platform PrecisionDemand. AOL’s acquisitive behavior is not entirely surprising. The company is constructing an […]
Link monetization platform VigLink has raised $18 million in Series C funding. The round was led by RRE Ventures and will go toward building out its new VigLink Exchange, which launched in October, as well as new tools for advertisers. The deal brings VigLink’s total funding to $25.3 million. San Francisco-based VigLink was founded in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Advertisers in the display space have yearned for more transparency from vendors in recent years. This yearning has been amplified by the recent, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation with WPP Group chief Martin Sorrell for a piece on Linkedin. Sorrell comments on American Express, saying it’s going 100% programmatic (which AMEX walked back a bit): “The financial services […]
Yet another data-management platform (DMP) has hit the market, at least for clients of Xaxis, WPP’s trading desk. The DMP, called Turbine, is the fruits of a $25 million investment. “The strategy we designed with Xaxis was to develop the pieces of the ad tech stack that gave the most competitive advantage to our clients,” […]
Seattle-based Hacker Group, an Interpublic Group agency, has merged with several sibling agency offices abroad and rebranded as HackerAgency. The move is a consolidation of agency brands into one CRM and direct marketing-focused unit. The three DraftFCB branded agencies are based in Munich, Prague and Shanghai. “The partnership has already helped us secure some business, […]
One of Facebook’s hidden assets is the waterfall of data signals it gets from other websites and apps. These signals wend their way to Facebook from social plugins, conversion pixels and retargeting cookies embedded on millions of websites and mobile apps. Facebook’s code snippets tell the social network whenever a user lands on a product […]
Apple caused a stir this week when news broke that the upcoming mobile operating system iOS 8 could deliver a blow to location-based trackers by scrambling the MAC (Media Access Control) address. Despite the name, the MAC address is not Apple-specific. Apple began restricting access to MAC addresses last September, when its release of iOS […]
User authentication company Are You a Human started in 2007 with its CAPTCHA replacement tool, PlayThru, which fights back against fraudulent impressions and bots that have become increasingly effective in mimicking real users. The tool uses interactive visual tasks – say, dragging a virtual ball into a bucket – that are more difficult for bots to fool. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jalal Nasir, CEO at Pixalate. Life as a publisher used to be pretty straightforward. You simply sold your best inventory at the highest CPM your sales team could get, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Acquires Ad network Undertone on Wednesday bought Upfront Digital Media for an undisclosed sum. According to the release, Upfront Media, formerly Legolas Media, offers “cross-screen programmatic direct and private exchange capabilities to Undertone.” Read the release. Undertone is aiming for a programmatic story. […]
Singapore Telecommunications’ intent to acquire cross-channel ad platform Adconion (at a $235 million valuation) and ad network Kontera (at a $150 million valuation), on behalf of its mobile ad solutions subsidiary Amobee, is yet another example of a telco diving deeper into ad tech. SingTel’s announcement arrives less than a month after news broke of […]
Twitter users will begin to see weather-triggered advertising in their feeds, courtesy of The Weather Company. The companies have set up a partnership under which TWC will bring its advertisers to the platform, as part of its WeatherFX programmatic buying unit. WeatherFX works in much the same way other publisher “reach extension” plays do, leveraging […]
Independent media agency Harmelin Media, whose clients include BET and Blue Diamond Almonds, is constructing its own in-house trading desk. Working with TubeMogul, Harmelin, which used to work with a dozen vendors, will commit programmatic video buys to a single platform. Harmelin is doing this so it can be a better steward of client campaigns. […]
The liquor industry’s self-regulated restrictions, such as its Global Marketing Code, seek to reduce underage exposure to alcohol advertisements. This restriction poses challenges for alcohol brands that want to promote on digital messaging platforms like social media. “Regulations vary greatly across the globe,” said Jason Loehr, VP and director of global media and digital marketing […]
Tealium became the latest tag management system (TMS) provider to pivot away from pure play TMS on Wednesday when it released a tool designed to help companies link their various standalone marketing technologies. This puts Tealium on the same path as other TMS providers (like BrightTag, which renamed itself Signal and rolled out an Open […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SingTel Buys Ads Singapore Telecom is acquiring Adconion for $235 million and Kontera for $150 million. The acquisition was processed through the Asia telecom’s mobile ad subsidiary, Amobee, which has platform dreams. With the deals, CEO Mark Strecker says, “Amobee offers the most advanced […]
Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with $1.3 billion in debt and revenue that has steadily declined with only two quarters of sequential growth in the past six years. In related (and unfortunately timed) news, the publisher’s […]
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media. “The closer we can tie shopper cart data to media, the stronger we get,” said Jen Mennes, director of media and public relations for Post Foods, during The Advertising Research […]
