Home Ad Exchange News Spredfast and Mass Relevance Merge; Media Converges In The Digital Space

Spredfast and Mass Relevance Merge; Media Converges In The Digital Space

SHARE:

0403Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

More Social Consolidation

Social marketing startups Spredfast and Mass Relevance are merging. Spredfast CEO Rod Favaron will head the combined company, which will operate under Spredfast’s name. The deal combines Mass Relevance’s social curation tools for TV with Spredfast’s social media management and analytics. According to Favaron, the mission is “to connect every place social content is consumed, across all screens.” Read more via AdAge. Mass Relevance CEO Sam Decker moves to a board role. Read last year’s AdExchanger article with Decker here.

Merged Media

Writing for MediaWeek, Dax Hamman discusses “the end of the media category” in the programmatic era. He pontificates, “From a marketing perspective … it will become nonsensical to define internet-connected media content by its delivery mechanism.” Read the full story.

Google Hugs Nielsen

Google will upgrade its use of Nielsen’s Online Campaign Ratings from an experiment to a legit trading currency. Mediapost notes Google will continue to offer marketers and agencies ComScore’s vCE ratings. A Nielsen spokesperson affirmed, “This development underscores our unique ability to deliver meaningful cross-platform insights to clients and the momentum of our efforts to deliver independent measurement of advertising campaigns across distribution platforms.” Read on.

Facebook Apologist

Saleforce Marketing Cloud CMO Michael Lazerow take umbrage with the tide of rage against Facebook’s changing algorithms (think Eat24’s viral and public breakup with FB). Writing for Re/code, Lazerow suggests there’s nothing reprehensible about the constriction of organic reach in the News Feed. Rather, he argues Facebook’s strategy follows a familiar trajectory in digital advertising where businesses follow consumers onto new platforms, and free distribution decreases as competition rises. Read more.

YouTube Rollup

DreamWorks digital unit AwesomenessTV acquired YouTube multichannel network Big Frame in a $15M deal. The deal brings together 80 million subscribers and almost 1 billion views per month, Variety reports. The idea is to develop talent that will “transcend YouTube.”  Read more.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

You’re Hired!

But Wait. There’s More!

Must Read

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.