Home Ad Exchange News YuMe Talks Programmatic; Senate’s Take On Ad Dangers

YuMe Talks Programmatic; Senate’s Take On Ad Dangers

SHARE:

yumeHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

YuMe Talks Up Programmatic

“On March 10 we launched Video Reach, the initial phase of our programmatic offering,” said Gary Fuges, VP, IR, during YuMe’s quarter one earnings report. “Video Reach is built on top of our existing platform and enables us to participate in the budgets flow into agency and advertiser trading desk. Through Video Reach, agency trading desks can leverage YuMe’s unique audience theater capabilities and brand safe multiscreen SDK traffic relationships on an automated basis.” YuMe’s Q1 revenue totaled $37.3 million, a 40% increase year over year. Read the transcript.

Online Ad Malefactors

A Senate subcommittee released a report called “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy.” Download it here. The report focused on malware hidden in advertising and noted the ad tech industry’s complexity makes it difficult to identify and hold accountable perpetrators. The authors acknowledged the ad industry’s attempts to self-regulate when it comes to collecting PII but stated this regulation “needs strengthening in some key respects,” particularly in detecting and punishing advertisers who aren’t in compliance. The Direct Marketing Association, in response, called the report “an odd read.”

Times Tech

Strategists at The New York Times “blue sky” about tech and data in the publisher’s internally circulated Innovation Report, which was obtained and published by BuzzFeed. “Personalization offers countless opportunities to surface content in smarter ways. It means using technology to ensure that the right stories are finding the right readers in the right places at the right times. For example, letting you low when you’re walking by a restaurant we just reviewed…” More.

Ad Crash

AdAge opens a new window on the adware issue with a profile of 215 Apps, also called Engaging Apps. The company injects ads into sites across the Web, creating improbable juxtapositions such as a Target ad on Walmart.com. More.

Displaying Text

Google is launching a new “magazine-style” ad unit for publishers that will imbue text-based ads with “a design aesthetic suitable for display.” They could help text ads compete for space in display-only ad environments. Get the full story at TechCrunch.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

You’re Hired!

But Wait. There’s More!

Must Read

The Trade Desk Maintains Its High Growth Rate And Touts New Channels

“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.

After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News

News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”

LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Google in the antitrust crosshairs (Law concept. Single line draw design. Full length animation illustration. High quality 4k footage)

Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.

NYT’s Ad And Subscription Revenue Surge As WaPo Flails

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Mark Proulx, global director of media quality & responsibility, Kenvue

How Kenvue Avoided $3 Million In Wasted Media Spend

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.