Home Ad Exchange News YuMe Talks Programmatic; Senate’s Take On Ad Dangers

YuMe Talks Programmatic; Senate’s Take On Ad Dangers

SHARE:

yumeHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

YuMe Talks Up Programmatic

“On March 10 we launched Video Reach, the initial phase of our programmatic offering,” said Gary Fuges, VP, IR, during YuMe’s quarter one earnings report. “Video Reach is built on top of our existing platform and enables us to participate in the budgets flow into agency and advertiser trading desk. Through Video Reach, agency trading desks can leverage YuMe’s unique audience theater capabilities and brand safe multiscreen SDK traffic relationships on an automated basis.” YuMe’s Q1 revenue totaled $37.3 million, a 40% increase year over year. Read the transcript.

Online Ad Malefactors

A Senate subcommittee released a report called “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy.” Download it here. The report focused on malware hidden in advertising and noted the ad tech industry’s complexity makes it difficult to identify and hold accountable perpetrators. The authors acknowledged the ad industry’s attempts to self-regulate when it comes to collecting PII but stated this regulation “needs strengthening in some key respects,” particularly in detecting and punishing advertisers who aren’t in compliance. The Direct Marketing Association, in response, called the report “an odd read.”

Times Tech

Strategists at The New York Times “blue sky” about tech and data in the publisher’s internally circulated Innovation Report, which was obtained and published by BuzzFeed. “Personalization offers countless opportunities to surface content in smarter ways. It means using technology to ensure that the right stories are finding the right readers in the right places at the right times. For example, letting you low when you’re walking by a restaurant we just reviewed…” More.

Ad Crash

AdAge opens a new window on the adware issue with a profile of 215 Apps, also called Engaging Apps. The company injects ads into sites across the Web, creating improbable juxtapositions such as a Target ad on Walmart.com. More.

Displaying Text

Google is launching a new “magazine-style” ad unit for publishers that will imbue text-based ads with “a design aesthetic suitable for display.” They could help text ads compete for space in display-only ad environments. Get the full story at TechCrunch.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

You’re Hired!

But Wait. There’s More!

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.