Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Preeeemium
Guardian Media Group CEO Andrew Miller is crowing about his company’s latest results as display ads take center stage. The company is apparently about to report its biggest rise in revenue since the financial crisis in the late 00s. Miller tells the FT, “People are buying our digital display and paying a premium. The model that we’re following is definitely working for us.” Read more (subscription).
In an effort to rekindle some past success from hit titles such as Words With Friends and FarmVille, Zynga is making a big mobile effort. According to Re/code, the company plans to release new versions of these titles along with Zynga poker and focus more on short bursts of gameplay, which is often the style with mobile games. Read on.
Tablet Share
Android’s tablet market share has overtaken Apple’s for the top spot worldwide, according to new Gartner data. As TechCrunch notes, Microsoft still lags far behind in the tablet world. The trend is toward smaller screens with cheaper prices. Read more. As tablet adoption grows advertisers may need to think of specific strategies for the devices.
Luxury Product
The New York Times covers the rebirth of Newsweek thanks to its tiny new owner, IBT Media. The Times’ Leslie Kaufmann says digital will not be the only saving grace for Newsweek, with print plans in the works: “[IBT] plans to print 70,000 copies [of Newsweek] – at its peak two decades ago, circulation was 3.3 million – and sell them for $7.99 each, with the magazine’s content also available online for a more affordable price. ‘You would pay only if you don’t want to read anything on a backlit screen,” [CEO Etienne] Uzac said. ‘It is a luxury product.’” Read it.
Finding The TV Audience
Videology is getting Nielsen’s TV data in a move that will let its advertisers target TV audiences online – and vice versa. “Prior tools allowed advertisers to find TV audiences online, whereas now advertisers can also find digital audiences on TV,” says the press release. Part of the deal’s promise is “reach extension” for broadcasters.
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- AdExchanger Welcomes Eileen Scully As Our Research Group’s New Director Of Strategy – LinkedIn
- Ex-Clinton Aide Is Named Microsoft’s Chief Strategy Officer – The New York Times
- White Ops Appoints Former Interactive Advertising Bureau Executive as Senior Vice President – press release
- Kim’s Game Plan For Constellation – The IIAR Blog
- Nielsen Announces Senior Marketing And Communications Appointments – press release
But Wait. There’s More!
- Integral Ad Science Expands In Germany And Singapore – press release
- Shutterstock Acquires Digital Asset Management Service WebDAM, Goes After Enterprise Market – TechCrunch
