Home Industry Events Facebook And eBay Join Programmatic I/O Conference
Industry Events

Facebook And eBay Join Programmatic I/O Conference

By

SHARE:

prog-small-blogAdExchanger is pleased to announced new panelists have been added to our April 8 Programmatic I/O conference taking place at San Francisco’s St. Regis Hotel.

Nicolas Franchet, Head of E-Commerce, Global Vertical Marketing at Facebook, and Gautam Thakar, GM, eBay Advertising, will join our  “E-commerce and Targeting The Shopper” panel.

One of several conference themes, marketers are increasingly using programmatic media to address audiences through the E-commerce channel.  A sample of questions to be explored with the panel:

  • What are the options for marketers today as they look to extend their media plans to E-commerce?
  • How does a marketer’s data play into E-commerce opportunities?
  • What is retargeting? What can the marketer do today – and tomorrow?
  • Is there a brand awareness opportunity for marketers in E-commerce?  If so, how does the marketer measure?

AdExchanger will announce more speakers and a complete agenda in the coming weeks.

Stay tuned to Programmatic I/O’s website (www.programmatic.io) for more updates.

ecom

Tagged in:

Must Read

Marketers

Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

CTV

CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.

CTV

Advertisers Await Programmatic Pause Ads

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Marketers

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Publishers

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

Popular

  1. Rotem Shaul, CEO, Primis
    OPINION: The Sell Sider

    Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation

    The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from. 

  2. CTV

    CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

    A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.

  3. CTV

    Papa Johns Can Predict When Your Fridge Is Empty

    Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.

  4. CTV

    Advertisers Await Programmatic Pause Ads

    The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.

  5. Publishers

    People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts

    Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.