By 
John Ebbert
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City.
Microsoft Advertising’s Daniel Sheinberg, Senior Director, Display Marketplaces, presented “Reaching the Elusive Consumer in the Digital Age – it CAN be Done.”
Microsoft is a Human Centered Automation conference sponsor.
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.
A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.
The court has unsealed Judge Leonie Brinkema’s full remedies opinion in US v. Google (ad tech edition). So, what’s in there?
