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»human centered automation

Roy Armale, global chief innovation officer, VMLY&R Commerce
Why Technology Should Follow Behavior (Not The Other Way Around), With VMLY&R Commerce Innovation Chief Roy Armale

Roy Armale’s degree in behavioral and consumer psychology comes in handy for his job as global chief innovation officer at VMLY&R Commerce, which was formed in 2020 through the combination of WPP agencies VMLY&R and Geometry. “Although I work in tech, I tackle it from a behavior-first point of view,” Armale says on this week’s… Continue reading »
by Allison Schiff // August 2nd, 2022 //
»
Video: Reaching the Elusive Consumer in the Digital Age – it CAN be Done

The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Microsoft Advertising’s Daniel Sheinberg, Senior Director, Display Marketplaces, presented “Reaching the Elusive Consumer in the Digital Age – it CAN be Done.” Microsoft is a Human Centered Automation conference sponsor.
by John Ebbert // October 5th, 2012 //
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Video: Advertising in the Age of Personalization

The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Adobe Systems’ John Mellor, VP of Strategy and Business Development, Digital Marketing, presented “Advertising in the Age of Personalization.”   Adobe is a Human Centered Automation conference sponsor.
by John Ebbert // October 4th, 2012 //
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Video: From Big Data to Desire – The Quest to Market to the Individual

The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. IBM’s Dave Laverty, VP Worldwide Marketing, Information Management presented “From Big Data to Desire: The Quest to Market to the Individual.”   IBM is a Human Centered Automation conference sponsor.
by John Ebbert // October 2nd, 2012 //
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Visual Agenda for Human Centered Automation

This is another point-of-view of the agenda for Thursday’s Human Centered Automation conference. Designed by SMITHRAIS NYC – like all of AdExchanger.
by John Ebbert // September 17th, 2012 //
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CMOs Need To Continue To Educate Themselves Says IBM’s Laverty

Last week, IBM announced the next step for an integrated software-as-a-service (SaaS) offering which formally combines the recent acquisitions of Unica, Coremetrics, DemandTec and Tea Leaf. It’s called IBM Marketing Center. So – Google has DoubleClick Digital Marketing platform and Adobe has its Digital Marketing Suite …and IBM has its Marketing Center as enterprise solutions… Continue reading »
by John Ebbert // September 12th, 2012 //
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Storytelling Is Yesterday’s News, Authenticity Counts Says Brunner

Connecting with an audience begins with an idea – a product or service. Robert Brunner of product design firm Ammunition Group discusses his company’s approach in what makes great design – and ultimately a successful business outcome for his clients. Brunner will speak at AdExchanger’s upcoming Human Centered Automation conference on September 20. AdExchanger: Can… Continue reading »
by John Ebbert // September 7th, 2012 //
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