Home Online Advertising Save The Date – September 20 Is AdExchanger’s Inaugural Conference

Save The Date – September 20 Is AdExchanger’s Inaugural Conference

SHARE:

AdExchanger ConferenceIt is time for an AdExchanger conference! (Announced! – See the speakers.)

Since the site’s inception in 2008, the possibility of a conference has beckoned. It would be great to get together with the AdExchanger audience, after all. But the challenge has always been, in my opinion, “How does AdExchanger make a conference ‘special’ for everyone involved?”

Plus, hey it’s our first one – it better be good!

Over the past couple of months, the AdExchanger team has been working hard to answer the question above. And, I think we’ve got something you’re all going to like. In a few weeks, you will see what I mean.

In the meantime, please, “Save The Date.” The first-ever AdExchanger conference is September 20 in New York City!

— John Ebbert

Must Read

The FTC's latest staff report has strong message for social media and streaming video platforms: Stop engaging in the "vast surveillance" of consumers.

FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices

The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

Albert Thompson, Managing Director, Digital at Walton Isaacson

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depiction of Google's ad machine sucking money out of a publisher.

DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

Comic: Alphabet Soup

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

Comic: The Unified Auction

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.