:

Online Advertising

Pay-For-Performance’s Time Has Come Says IPG Mediabrands Global CEO Seiler

Friday, December 16th, 2011 – 12:09 am

SHARE:

2012 Predictions The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question:

“What’s going to happen next year in advertising that hasn’t happened before? And why?”

Matt Seiler, Global CEO, IPG Mediabrands, offers his views.

Clients will pay their agency in direct correlation to the value the agency contributes to the client’s bottom line. We call it Pay For Performance. It really equates to an agency-client partnership versus the agency role as a broker of client marketing dollars. It’s a smart, deliberate way of managing the clients’ investment in the media space. In the end, when the clients succeed in making or exceeding their sales goals, the agency succeeds in a far more lucrative way. The agency takes the risk, but also, when successful, reaps the rewards along with the client.

Read more predictions:

Tagged in:

advertising

//

media

//

seiler

Next In Online Advertising

Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle

Must Read

Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.

programmatic io

Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.

Who Will Stand Up For The Open Web?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?