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»seiler

Pay-For-Performance's Time Has Come Says IPG Mediabrands Global CEO Seiler

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Matt Seiler, Global CEO, IPG Mediabrands, offers his views. Clients will pay their agency in direct... Continue reading »
by AdExchanger // December 16th, 2011 //
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