Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Agency Seeing Growth
Agency holding company Omnicom reported its earnings and “net income for the second quarter of 2011 increased 13.1% to $275.1 million from $243.3 million in the second quarter of 2010.” Read the release. Reuters reports, “All advertising groups have been lifted in the last 12 months by a stronger-than-expected performance in the United States and strong revenue from emerging markets…” Holding companies continue to see overall growth. It may not be stratospheric, but it’s growth.
Sparks Fly Over ATDs
Monday’s OMMA AdNets conference yielded a day of panels that included a look at the agency trading desk model. With several holding company trading desks represented on an audience buying panel, VivaKi AOD’s Mac Delaney and Triggit CEO Zach Coelius eventually square off over whether or not there’s a conflict of interest in the agency trading desk model. – On fy-uh! Obviously this remains a hot button topic. See it – question starts at 29:07, sparks start flying at 30:30.
Asia Ad Network Consolidation
In India, ad network Komli, which is led by its founder and chairman Amar Goel, announced the acquisition of ZestAdz, a mobile ad network. According to The Economic Times, “The acquisition is the fourth in over a year for [Komli] that has bought over digital start-ups in markets such as Australia, UK and Singapore in the past.” Read more.
Venture capital maven Roger Ehrenberg returns to his Information Arbitrage personal blog and explores why investors matter beyond the capital they bring. He writes, “Think about it: would having a catalyst for reviewing everything material in the business every few months add some valuable stability and support during difficult and stressful times? I think so.” Read the whole thing.
The Body Retargeting
Reprising the company’s retargeting infographic of June, Chango’s Dax Hamman brings the retargeting equivalent of Salome’s dance of the 7 veils (see it) to iMedia Connection as he describes seven different methods of retargeting. Read about it.
At Scale!
Demand-side platform DataXu announced on its blog that it’s pulsing expandable creative – at scale – through CONTEXTWEB and its real-time bidding API courtesy of PointRoll. What could be better? I’ll tell you what could be better: according to Adrian Tompsett, biz dev director at DataXu, “If you book a campaign with us by August 30 you will have a shot at a weekend getaway to the Hamptons or Napa Valley… on us.” I love the smell of Napa in the morning!
But Wait. There’s More!
- Keeping Up With the Kardashians, or Building Disjoint Audiences on Facebook – optim.al blog
- Dentsu and Skype Sign an Agreement to Launch Display Advertising Offering in Japan – press release
- Cisco Systems to cut 6,500 workers, take $1.3 billion charge
- Aggregate Knowledge DMP Integrates Bizo Audience Data for Measuring How Business Professionals Interact With Advertising Online – Aggregate Knowledge
