Home Ad Exchange News Omnicom Sees Growth In Q2; Sparks Fly Over Agency Trading Desks; Asia Ad Network Consolidation

Omnicom Sees Growth In Q2; Sparks Fly Over Agency Trading Desks; Asia Ad Network Consolidation


Omnicom GroupHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Agency Seeing Growth

Agency holding company Omnicom reported its earnings and “net income for the second quarter of 2011 increased 13.1% to $275.1 million from $243.3 million in the second quarter of 2010.” Read the release. Reuters reports, “All advertising groups have been lifted in the last 12 months by a stronger-than-expected performance in the United States and strong revenue from emerging markets…” Holding companies continue to see overall growth. It may not be stratospheric, but it’s growth.

Sparks Fly Over ATDs

Monday’s OMMA AdNets conference yielded a day of panels that included a look at the agency trading desk model. With several holding company trading desks represented on an audience buying panel, VivaKi AOD’s Mac Delaney and Triggit CEO Zach Coelius eventually square off over whether or not there’s a conflict of interest in the agency trading desk model. – On fy-uh! Obviously this remains a hot button topic. See it – question starts at 29:07, sparks start flying at 30:30.

Asia Ad Network Consolidation

In India, ad network Komli, which is led by its founder and chairman Amar Goel, announced the acquisition of ZestAdz, a mobile ad network. According to The Economic Times, “The acquisition is the fourth in over a year for [Komli] that has bought over digital start-ups in markets such as Australia, UK and Singapore in the past.” Read more.

Why Investors Matter

Venture capital maven Roger Ehrenberg returns to his Information Arbitrage personal blog and explores why investors matter beyond the capital they bring. He writes, “Think about it: would having a catalyst for reviewing everything material in the business every few months add some valuable stability and support during difficult and stressful times? I think so.” Read the whole thing.

The Body Retargeting

Reprising the company’s retargeting infographic of June, Chango’s Dax Hamman brings the retargeting equivalent of Salome’s dance of the 7 veils (see it) to iMedia Connection as he describes seven different methods of retargeting. Read about it.


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At Scale!

Demand-side platform DataXu announced on its blog that it’s pulsing expandable creative – at scale – through CONTEXTWEB and its real-time bidding API courtesy of PointRoll. What could be better? I’ll tell you what could be better: according to Adrian Tompsett, biz dev director at DataXu, “If you book a campaign with us by August 30 you will have a shot at a weekend getaway to the Hamptons or Napa Valley… on us.” I love the smell of Napa in the morning!

But Wait. There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.