Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Former Omniture CEO Tackling Data
Check it out. Former Omniture CEO Josh James – looking snazzy – announced the launch of his new company, Domo Technologies, on Wednesday. The company originates from his acquisition of a company called Corda in May – a purchase which ticked off Adobe enough to file a lawsuit saying James broke his non-compete agreement. Benchmark Capital has invested $33 million in the new company according to Arik Hesseldahl of All Things D. So what does Domo do? Hessedahl writes, “All the major vendors that collect any kind of business data have APIs, or application programming interfaces. Taking advantage of those APIs, Domo will collect data from the major business applications to craft what James calls an executive management platform.” Read more.
Ad Network Goes To Hollywood
In the most soup-to-nuts interview on Specific Media’s plans with Myspace to-date, The Hollywood Reporter’s Georg Szalai talks to Specific CEO Tim Vanderhook about Myspace, Justin Timberlake and office space for the singer. Vanderhook boldly states, “We are going to try and bring MySpace back to what it was supposed to be and really come back to its roots and clean up the site to make it simplified and have a better user experience.” Read more.
Ad network, media, ad tech company Glam Media said in a release that it has launched the Glam 2.0 content model which it describes as “powered by two recently developed technology platforms, GlamCreate, a content-management and showcasing platform, and GlamConnect, the first social networking platform for professional authors, bloggers and journalists.” Glam is getting social. Read more.
There’s fallout from the recent phone hacking scandal at News Corp.’s News Of The World in the world of display advertising, UK trade Marketing Week says, “According to four UK ad networks, brands and major media agency groups have instructed them not to serve display ads, such as banners, MPUs and headers, across The Sun, The Times and The Sunday Times.” Read more. Et tu, belly fat ads?
Big Brand Case Study
This is what you get to do when you’re one of the world’s biggest consumer entertainment – and email – portals: have big advertisers; offer big takeover campaigns; and get the advertiser to agree to let you make a case study out of it. The Yahoo! Advertising blog sets up the brand awareness component of a recent Home Depot ad campaign: “The Home Depot targeted an engaged audience at tremendous scale on the log-in page, reaching over 24 million consumers in a 24-hour period. On average, visitors saw the ad twice.” And the lift? Pretty good according to Yahoo!. Read more.
In announcing his new role as a privacy specialist at DoubleVerify, Jonathan Fox aggregates every piece of legislation currently pending before the U.S. Congress which may be relevant to OBA privacy watchers. Read more. Fox also looks at EU legislation and regulation and its potential impact.
Search Retargeting Self-Service
Search retarageting firm Magnetic announced that its self-service platform called Magnetic Focus has taken off the Alpha hoodie and traded it for a Beta version. The release explains, “The difference between Magnetic Focus and major search engine marketing interfaces is that the ads do not appear along specific search engine results. Instead, ads targeted using Magnetic Focus appear on inventory across Google and Yahoo! ad exchanges targeted at the same audience that has already searched for those keywords.” Read more. Bottom-of-the-funnel (search retargeting), display ad targeting for the masses. Wait ’til Google opens this barrel full of intent.
- ClearSaleing Hires Research and Analytics Veteran to Lead Advanced Modeling and Analytics – ClearSaleing blog
- Marketing Analytics Expert Bill Seely Returns to [x+1] as Vice President of Analytics – [x+1]
But Wait. There’s More!
- Google+ Improves on Facebook – The New York Times
- Ad Serving Technology Startup Adzerk Secures $650,000 – TechCrunch
- Publishers Should Care More About What Ads Show Up On Their Website (with Apologies to Federated Media) – isocket blog
- Google, Yahoo, Bing Search Share Stabilizes: comScore – eWeek
- Improve Digital launches ‘360Yield’ enabling premium publishers to build their own Exchange – Improve Digital
- ShopSavvy Teams with Longboard Media to Connect Brands with Mobile Consumers – press release
- Startup sales strategy – Nat Turner
- Foursquare Eyes Retail Chains with Merchant API – ClickZ