A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back
While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community’s growth in size and purchasing power will attract marketers that want to connect with this community the right way.
How AI Can Enhance Content Without Generating It
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.
How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven
Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.
Shopify Wades Deeper Into Advertising, But Not Ad Tech
Shopify is slowly but surely making its way into the ads business. But the ecommerce leader maintains its laissez-faire approach to ad monetization.
Advertisers Say They Need More Data From Netflix
Netflix touts sharper targeting, but buyers say its black-box approach – especially the lack of usable IP data – is blunting measurement and quietly pushing performance-driven spend elsewhere.
Walmart Buys Vibe.co To Woo SMBs To Streaming
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.
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How AI Can Enhance Content Without Generating It
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.
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At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’
Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.
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Walmart Buys Vibe.co To Woo SMBs To Streaming
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.
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Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can reduce latency.
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PODCAST: The Big Story2026 Cannes Lions: Authenticity In The Age of AI
Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.