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Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check
Andrea Kwiatek is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. The ad industry is infatuated with AI. But its less sexy counterpart – supply-path optimization (SPO) – is still a hot topic, too. AI can add […]
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.
Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company
Liftoff used its market debut to school investors on mobile ad tech – and make the case that travel, finance and shopping apps could be its next growth engine.
PODCAST: AdExchanger Talks
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.
Nielsen Is Acquiring DoubleVerify For $2.15 Billion
On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.
