Must Read Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels AdExplainer: The Difference Between AVOD and FAST The Pivot To AVOD Is Happening And The Trade Desk Is Here For It How TikTok’s Ad Platform Stands After A Half Year Of Whirlwind Growth And New Products Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts AdExplainer: The Evolution Of Retail Media Facebook Advertisers Are Itching For Change As Bugs Infest Its Attribution Tech Programmatic Tech Is A Front For Psychological Warfare Amazon Sales And Profits Slip, But Advertising Powers Along » VideoEgg Is Profitable; Zimbra, VMare – Right Media; The Google Ad Agency; Startups Could Care Less About Recessions by AdExchanger // Thursday, January 14th, 2010 – 12:04 am Share: Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of profitability.” Sounds like a company that could be immediately accretive to someone’s bottom line. Read the release. VMware, Zimbra And Right Media… And Google John Letzing of MarketWatch covers the sale of email technology vendor, Zimbra, to VMware. Yahoo! originally bought Zimbra for $350 million in 2007. Is Right Media next? If they’re committed to the online display market and DSP strategy as GM Bill Wise suggested in November, then likely “no.” Read more on the Zimbra shedding. One note – Google is doing a lot of ad exchange hiring these days. The argument could be that Yahoo! already has the talent in-house. In fact, when Right Media was acquired, word (you know, “the word”) has it that there was a great deal of knowledge transfer to the internal Yahoo! team – which is good because so many Right Media employees seem to be involved in startups these days. Microsoft Has A Keyword Research Tool, Too Microsoft has announced “Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta)- a free keyword research and optimisation tool.” Primarily for search marketers, there’s definitely an application for the display ad media planner. Like the Google Keyword tool, you can presumably divine what’s hot, what’s not, undiscovered niches of interest, etc. Downside? Not for the Mac – you’ll need to unholster your Windows emulator. Read about it – then download. Ad Networks Versus Selling Out Inventory Tricia Duryee of MocoNews looks at how ESPN mobile continues to have mobile success in spite of no relationships with ad networks as John Zehr, GM of mobile, says “that the mobile division, which consists of 50-or-so employees, is bringing in steady revenues and is profitable.” He adds that ad sales come through the web property and direct to mobile but that – without ad networks – the inventory does not sell out. Read more. Mobile Ad Networks M&A Amobee Media Systems has acquired Ring Ring Media, “the world’s largest mobile advertising agency,” according to Venture Beat. With the new agency front end, Amobee looks to expand its ad network offering and will be based in London. Amobee’s funding includes heavyweights Accel Partners, Sequoia Capital and others. Read more. Hiring At Yahoo! And ComScore Courtesy Of AOL Shashi Seth has left AOL and joined Yahoo! according to a note published by All Things D’s Peter Kafka. Seth, known as an advertising “product guru,” left the company for personal reasons which he explains in too much detail. Tim Armstrong hired Seth away from Google just 3 months ago. Read more from Peter Kafka. Meanwhile, AOL’s former SVP of Products, Eric Bosco has joined Comscore as Chief Product Officer – he left AOL two months ago after spending 13.5 YEARS AT AOL! I’m not making that up. Read it on TechCrunch. Day II: Google, Baidu And The SERPs Danny Sullivan of SearchEngineLand looks at the difference between what Google is showing in its search result pages and those of Chinese-search engine Baidu. Baidu won’t let users search for forbidden topics like Google pulling out of China. Google on the other hand will – but Sullivan notes that it may be because he’s in the U.S. – which seems very likely. Read about it. AP Licensing Deals The Wall Street Journal’s Russell Adams reports that Yahoo! has nearly completed a licensing deal with the Associated Press – a deal which Google and Microsoft have yet to finalize with existing contract end dates looming. Adams says that the”deal that would impose tighter restrictions and potentially a higher price tag on AP stories distributed on Yahoo’s news site.” Read more. AdMeld-ing On RTB Yield optimizer, AdMeld, has announced that it will be holding the “AdMeld Partner Forum” on February 4. The company said in a release that the forum agenda will focus on real-time bidding (RTB) for publishers. A veritable potpourri of panelists from demand and supply/sell sides will include Bill Demas of Turn, Brian O’Kelley of AppNexus, Jeremy Steinberg of Fox News, Emily Riley from Forrester (will she discuss her DSP research?) and Randall Rothenberg of the IAB. Read the release. Invite request is here. Web Analytics Not Cutting It Ian Thomas from Microsoft’s Advertising Platform group is looking for another name for “web analytics” on his “Lies Damn Lies” blog. Thomas says “web analytics is somewhat limiting in many ways (the “Web” part doesn’t help there), and the “Analytics” bit does seem a bit, well, geeky.” Help him here. He notes the Web Analytics Association is looking for a new name, too – take their survey here. Poooooor “web analytics.” 100 Million Uniques = $80 Million In a story originally reported by Mike Arrington of TechCrunch, Mochi Media, “a Flash game advertising network and payments platform,” was acquired by Shanda Games for $80 Million. MochiMedia had reached 100 million monthly uniques in June of 2009. Read more. Rubicon Project Acquiring CEO Frank Addante tweets that Rubicon Project is in acquisition mode as he attended a board meeting. Read 140 characters or less. Fie To Recessions! According to the WSJ Venture blog’s Scott Austin, the startup creation world has not abated in spite of recessions. Of course not! In a new study by Ewing Marion Kauffman Foundation which looked at startups from 1977 to 2005, “The annual totals remain rather consistent, fluctuating by just 3% to 6% each year.” Read more on the WSJ. Or, download the study (PDF). Building The Google Agency Former Enfatico CEO, Torrence Boone, has been appointed by Google to head “agency development” by the company as Google continues to grow its in-house agency services. As Google aspires to compete with agencies and re-sell its own services, it will be interesting to see if the company can wrap in non-Google services (traditional offerings – broadcast TV) and become a full-service media agency. Perhaps Boone will help guide in this direction. Boone replaces Erin Cleft who joined Tim Armstrong at AOL reports Ad Age. Read more. MediaMath Hires, Wins MediaMath announced that it has made a few more hires including Vince Li is the company’s new VP of engineering and will help with the company’s Terminal One platform. Li brings with him 11 years of experience at DoubleClick which included being “the key architect of DART.” Read the release. The company was also a category winner for AlwaysOn Ad Networks And Exchanges. Enjoying this content? Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more! Join Today! Related stories: The First-Party Imperative; Real-Time Profiling At Its Best? Google’s Swing-And-A-Miss On Commerce; Can Agency Hold Cos Escape Their Roots? Food52 Gobbles Up Another Retail Brand; Tubi’s Revenue Is Set To Soar T-Mobile Chucks Apple iCloud Private Relay; The Easy-Peasy, Hands-Free CMP Illusion Comic: Reach 1 Comment Happily Anon January 14, 2010 Vince Li is a huge hire. Worked with him at DoubleClick. He was a big contributor to their core IP for over a decade. An little known diamond in the industry because he’s so humble. Strong pickup.