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»brand marketers

Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is... Continue reading »

by AdExchanger // July 8th, 2020 //
»
Kellogg's Bob Arnold Starts 'Brand Aware' Column

Welcome to "Brand Aware." I'm Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company, and I have the privilege of penning this column. I've been in the digital marketing space for more than 12 years - 10 years at Procter & Gamble and two years at Kellogg. Having grown up in the "branding"... Continue reading »

by AdExchanger // July 3rd, 2012 //
»
VideoEgg Is Profitable; Zimbra, VMare - Right Media; The Google Ad Agency; Startups Could Care Less About Recessions

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 - plus "7 consecutive months of... Continue reading »

by AdExchanger // January 14th, 2010 //
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CEO Wright Says Endemic and Non-Endemic Advertisers Coming To DogTime Media

Trevor Wright is CEO of DogTime Media. AdExchanger.com: Does Adify still provide the technology "backbone" of Dogtime? How has that relationship evolved? DogTime leveraged Adify's technology backbone to launch our vertical community, but quickly evolved beyond their capabilities and have been independent of Adify for more than a year. Are advertisers buying from DogTime Media... Continue reading »

by AdExchanger // June 17th, 2009 //
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Loathing Ad Networks Sponsored by the OPA

This past week, iMedia's semi-annual, pay-to-play, U.S. Brand Summit featured sponsored content from the Online Publishers Association (OPA), led by Pam Horan, which was intended to persuade brand marketers and, consequently, agency media buyers that there was no "future" like the "single site buy future." The OPA's argument goes something like this: "Sure, Ms. Brand... Continue reading »

by AdExchanger // February 13th, 2009 //
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