There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and partnerships.
The venture studio Jobi Brands aims for a growing category of marketing tech and services for celebrity-backed brands.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is […]
Welcome to “Brand Aware.” I’m Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company, and I have the privilege of penning this column. I’ve been in the digital marketing space for more than 12 years – 10 years at Procter & Gamble and two years at Kellogg. Having grown up in the “branding” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of […]
Trevor Wright is CEO of DogTime Media. AdExchanger.com: Does Adify still provide the technology “backbone” of Dogtime? How has that relationship evolved? DogTime leveraged Adify’s technology backbone to launch our vertical community, but quickly evolved beyond their capabilities and have been independent of Adify for more than a year. Are advertisers buying from DogTime Media […]
This past week, iMedia’s semi-annual, pay-to-play, U.S. Brand Summit featured sponsored content from the Online Publishers Association (OPA), led by Pam Horan, which was intended to persuade brand marketers and, consequently, agency media buyers that there was no “future” like the “single site buy future.” The OPA’s argument goes something like this: “Sure, Ms. Brand […]
