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»DTC brands

DTC brands that deliver essential goods and services and that focus their marketing efforts on compelling creative and retention have the potential to thrive in an insecure economy.
DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that… Continue reading »
by Allison Schiff // December 8th, 2020 //
»
Tim Armstrong: Rely Too Much On Third-Party Platforms And ‘You’re Really Putting Yourself At Risk’

Ever fall down the YouTube rabbit hole or mindlessly scroll through the news feed and then suddenly wake up 30 minutes later with no idea where the time went? Of course you have – and so has Tim Armstrong, former CEO of Oath (now Verizon Media) and AOL. The current business model of the internet is… Continue reading »
by Allison Schiff // November 22nd, 2019 //
»
Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work

Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one in which advertisers, particularly performance marketers, never seem to put away their checkbooks. That second reality could be under threat. Facebook has been sounding the warning on privacy-related “ad targeting… Continue reading »
by Allison Schiff // November 11th, 2019 //
»
Social Media Agency DMM Built A Celebrity DTC Brand For Kate Walsh

Why should celebrities lend their influence to other brands when they can spin up their own? But for entertainers to launch their own direct-to-consumer products, they need help to understand their social fanbases and turn them into paying customers. For instance, when Kate Walsh – star of “Grey’s Anatomy” spinoff “Private Practice” – relaunched her… Continue reading »
by Sarah Sluis // May 14th, 2019 //
»
 

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