Daily News Roundup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next month (under the stock ticker CART, of course). Call it a thawing of the tech IPO market, which has been frozen for a year and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for YouTube. The platform has been under intense scrutiny from research firm Adalytics. Its latest report, which accuses YouTube of serving targeted ads on kid-focused content, may have also uncovered evidence that YouTube has been violating […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider reports. Publishers often set minimum asking prices for their ad inventory. But their SSPs then typically tack on their own costs on top of these […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making between $3 million and $4 million per day from US consumers compared with $50 million and $60 million in Southeast Asia, one of its most […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include its demand-side and data management platforms, Insider reports. Sources say Infillion is making a bid of around $22 million. That’s a steal for a company […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its video inventory based on its own co-viewing numbers starting in January. Now the buy-side backlash is rolling in, Ad Age reports. This plan “contradicts the […]

Verizon wants a distribution partnership with Disney for ESPN. Plus: Why Tumblr has been copying X (the artist formerly known as Twitter).

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second report about YouTube this summer, this one alleging that the tech giant is targeting ads to content made for kids. Adalytics claims that the installation […]