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»malvertising

Bad Actors Are Taking Advantage Of Genuine Web Infrastructure To Hide The Spread Of Malware

When people join a browser-based video conference call, their top worry is usually whether their hair looks OK. But there’s a bigger concern lurking. WebRTC, the open source technology used by browsers and apps to enable real-time communications over the internet, is being exploited to camouflage the dissemination of malware-infected ads. Programmatic exchanges appear to... Continue reading »
by Allison Schiff // April 16th, 2019 //
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Fight Against Malvertising Drives Business, But Winning Is Tough

Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the same industry-wide concern of viewability and fraud, but it’s still an issue. An IAB report from November estimated the cost of malvertising attacks to be more than $200 million – And that’s... Continue reading »
by James Hercher // December 23rd, 2015 //
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Rubicon Project Buys SiteScout; COO Roah Discusses Acquisition

Publisher yield optimizer, Rubicon Project, announced that it has acquired SiteScout, a company whose technology looks to "prevent malicious ads and other dangerous Web content from reaching customers." Read more. Craig Roah, COO and Founder of The Rubicon Project, talked about the acquisition and how it will be integrated into the company. AdExchanger.com: Why buy... Continue reading »
by AdExchanger // May 25th, 2010 //
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Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior

By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible... Continue reading »
by AdExchanger // November 2nd, 2009 //
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