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»malware

Advertisers Are Dreaming Of The Metaverse – But Digital Is Still Broken

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gavin Dunaway, product marketing lead, The Media Trust.  Call it “metaverse mania.” Brand advertisers are so excited about the opportunities to engage with consumers in the metaverse. The trade sites and conference circuit are… Continue reading »
by AdExchanger Guest Columnist // March 23rd, 2022 //
»
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention

Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading malware. The problem grows during periods of higher traffic, like the holidays, said Maggie Louie, CEO and founder of DEVCON, a cybersecurity startup focused on fraud detection.… Continue reading »
by Allison Schiff // February 19th, 2019 //
»
Former Oath Execs Launch Startup To Fight Malware Before It Strikes

Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the internet?” said Seth Demsey, co-founder of Clean Creative, an anti-malware company started by a handful of security experts and Oath vets who exited before the name change. Touché. Based in… Continue reading »
by Allison Schiff // January 22nd, 2019 //
»
GroupM Taps John Montgomery For New Global Brand Safety Role

WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now it’s created an executive position to enforce that standard in all of its markets as well as to shield clients from a slew of other brand safety issues presented by digital advertising.… Continue reading »
by Alison Weissbrot // July 25th, 2016 //
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The Internet Of Things Could Be A Back Door For Ad Fraud

In the security community, engineers have their own name for the Internet of Things (IoT). They call it the “Internet of Insecure Things.” “In the future, even light bulbs will be controlled by Wi-Fi,” said Kevin Curran, a senior member of the IEEE and a senior lecturer in computer science at the University of Ulster… Continue reading »
by Allison Schiff // February 19th, 2016 //
»
Fight Against Malvertising Drives Business, But Winning Is Tough

Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the same industry-wide concern of viewability and fraud, but it’s still an issue. An IAB report from November estimated the cost of malvertising attacks to be more than $200 million – And that’s… Continue reading »
by James Hercher // December 23rd, 2015 //
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The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion

The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study released Tuesday by the Interactive Advertising Bureau and Ernst & Young. The price tag includes losses and waste due to piracy, malware and invalid traffic, a trifecta that comprises what EY partner… Continue reading »
by Allison Schiff // December 1st, 2015 //
»
Telemetry Calls Out Browser Plugins For Video Ad Injection

In an advisory to publishers and ad servers, video ad serving and verification firm Telemetry describes three purveyors of browser extensions that it says are engaged in “sub-optimal” practices that could impact publishers, advertisers, and consumers. The providers named in the January 28 white paper/advisory are AnchorFree, Yontoo Layers (also selling media as Sambreel, BuzzDock and… Continue reading »
by Zach Rodgers // February 4th, 2013 //
»
Rubicon Project Buys SiteScout; COO Roah Discusses Acquisition

Publisher yield optimizer, Rubicon Project, announced that it has acquired SiteScout, a company whose technology looks to “prevent malicious ads and other dangerous Web content from reaching customers.” Read more. Craig Roah, COO and Founder of The Rubicon Project, talked about the acquisition and how it will be integrated into the company. AdExchanger.com: Why buy… Continue reading »
by AdExchanger // May 25th, 2010 //
»
Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior

By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible… Continue reading »
by AdExchanger // November 2nd, 2009 //
»
 

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