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»simpli.fi

Impending Challenges In Advanced TV Could Complicate The Digital And Broadcast Team Divide

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Moore, chief revenue officer at Simpli.fi. The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a... Continue reading »
by AdExchanger // May 14th, 2020 //
»
Here’s What's Needed To Scale Behavioral Targeting In OTT

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s... Continue reading »
by AdExchanger // August 27th, 2018 //
»
How Much Targeting Is Too Much Targeting?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. P&G made headlines in 2016 when it announced it would scale back on Facebook targeting. At the time, P&G CMO Marc Pritchard said,... Continue reading »
by AdExchanger // April 10th, 2018 //
»
Programmatic in the ‘Second Machine Age’


“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Programmatic advertising continues to grow faster than analysts’ expectations, leaving industry pundits to continually raise growth predictions made just months before. While this acceleration... Continue reading »
by AdExchanger // May 12th, 2016 //
»
Dynamic Audiences Beat Dynamic Ads

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. Dynamic ads, where the ad shown to a particular user reflects products viewed or pages visited, have been a popular mainstay of programmatic advertising... Continue reading »
by AdExchanger // May 22nd, 2015 //
»
How Can We Make Open Auctions Work For All Publishers?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. One of programmatic’s biggest benefits has been the liquidity it offered in the marketplace for display advertising impressions. Before programmatic and real-time bidding (RTB), in particular, the market... Continue reading »
by AdExchanger // May 1st, 2015 //
»
National Programmatic Advertisers: Don’t Miss The Local Opportunity

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The promise of one-to-one marketing has long been a goal of many advertisers. You could argue that site retargeting efforts achieve one-to-one in programmatic... Continue reading »
by AdExchanger // February 19th, 2015 //
»
Programmatic Can Dial Up Radio’s Digital Revenues

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. From programmatic’s perch on the bleeding edge of advertising technology, it could be easy to dismiss radio as an advertising medium of a bygone... Continue reading »
by AdExchanger // September 15th, 2014 //
»
Programmatic Can Be More Friend Than Foe For Local Media

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow... Continue reading »
by AdExchanger // August 21st, 2014 //
»
National Advertisers Should Take Pointers From Local Advertisers

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. National advertisers are often thought of as the most sophisticated users of programmatic technology, and for good reason. As some of the biggest spenders,... Continue reading »
by AdExchanger // July 14th, 2014 //
»
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