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»simpli.fi

Here’s What's Needed To Scale Behavioral Targeting In OTT

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s... Continue reading »
by AdExchanger // August 27th, 2018 //
»
How Much Targeting Is Too Much Targeting?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. P&G made headlines in 2016 when it announced it would scale back on Facebook targeting. At the time, P&G CMO Marc Pritchard said,... Continue reading »
by AdExchanger // April 10th, 2018 //
»
Programmatic in the ‘Second Machine Age’


“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Programmatic advertising continues to grow faster than analysts’ expectations, leaving industry pundits to continually raise growth predictions made just months before. While this acceleration... Continue reading »
by AdExchanger // May 12th, 2016 //
»
Dynamic Audiences Beat Dynamic Ads

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. Dynamic ads, where the ad shown to a particular user reflects products viewed or pages visited, have been a popular mainstay of programmatic advertising... Continue reading »
by AdExchanger // May 22nd, 2015 //
»
How Can We Make Open Auctions Work For All Publishers?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. One of programmatic’s biggest benefits has been the liquidity it offered in the marketplace for display advertising impressions. Before programmatic and real-time bidding (RTB), in particular, the market... Continue reading »
by AdExchanger // May 1st, 2015 //
»
National Programmatic Advertisers: Don’t Miss The Local Opportunity

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The promise of one-to-one marketing has long been a goal of many advertisers. You could argue that site retargeting efforts achieve one-to-one in programmatic... Continue reading »
by AdExchanger // February 19th, 2015 //
»
Programmatic Can Dial Up Radio’s Digital Revenues

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. From programmatic’s perch on the bleeding edge of advertising technology, it could be easy to dismiss radio as an advertising medium of a bygone... Continue reading »
by AdExchanger // September 15th, 2014 //
»
Programmatic Can Be More Friend Than Foe For Local Media

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow... Continue reading »
by AdExchanger // August 21st, 2014 //
»
National Advertisers Should Take Pointers From Local Advertisers

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. National advertisers are often thought of as the most sophisticated users of programmatic technology, and for good reason. As some of the biggest spenders,... Continue reading »
by AdExchanger // July 14th, 2014 //
»
The Virtuous Cycle Of Programmatic Quality

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Many recent articles have portrayed programmatic advertising as being in the middle of a vicious cycle, where an onslaught of nonhuman traffic and unviewable... Continue reading »
by AdExchanger // May 16th, 2014 //
»
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