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»the media trust

How The Media Trust Is Helping CTV Publishers Filter Unwanted Ads

"The Sell Sider" is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that... Continue reading »
by Tony Rifilato // July 9th, 2021 //
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Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency

Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is not new, industry insiders say there is massive growth potential as consumers stream more video content and new over-the-top devices enter the fray.... Continue reading »
by Kelly Liyakasa // February 4th, 2016 //
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Why Viewable Impressions Won’t Matter

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alex Calic, Chief Revenue Officer at The Media Trust. Based on the velocity of articles written on the topic last year, "viewable impressions" has displaced "ad verification" as the... Continue reading »
by AdExchanger // January 14th, 2013 //
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Scanning Display Ad Creative With The Media Trust

The Media Trust is a company that verifies the placement of ads relative to what the buyer originally intended. Sounds like the ad verification space popularized by companies like DoubleVerify, AdSafe and ComScore's AdXpose, right?  Well, it's not. Though the pitch seems similar, according to CEO Chris Olson, the concept isn't about brand safety metrics... Continue reading »
by John Ebbert // November 13th, 2012 //
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