If And When Roe v. Wade Is Overturned, Publishers Need Better Ways To Fight Misleading Ads
Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. The pending overturn of Roe v. Wade is no different – it’s creating a new class of online audiences that are potential prey, and publishers can stand to take more steps to filter out misleading ads (like donation scams and brand infringement) that harvest and sell users’ personal information.