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»GeoEdge

If And When Roe v. Wade Is Overturned, Publishers Need Better Ways To Fight Misleading Ads

Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. The pending overturn of Roe v. Wade is no different – it’s creating a new class of online audiences that are potential prey, and publishers can stand to take more steps to filter out misleading ads (like donation scams and brand infringement) that harvest and sell users’ personal information.
by Alyssa Boyle // June 2nd, 2022 //
»
Programmatic ad tech is a front for psychological warfare.
Programmatic Tech Is A Front For Psychological Warfare

Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare. The continued monetization of pro-Kremlin fake news sites that spread misinformation about… Continue reading »
by Anthony Vargas // April 29th, 2022 //
»
Security Firm Finds VPAID Spec Manipulated To Deliver Malware

Bad actors are exploiting VPAID to serve malicious auto redirects hidden within video ads. VPAID, which stands for Video Player Ad-Serving Interface, is the old and hoary industry standard for interactive in-stream video ads. First introduced way back in 2012 by the IAB Tech Lab, VPAID created as many problems as it aimed to solve.… Continue reading »
by Allison Schiff // September 20th, 2019 //
»
 

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