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»Adverif.AI

Programmatic ad tech is a front for psychological warfare.
Programmatic Tech Is A Front For Psychological Warfare

Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare. The continued monetization of pro-Kremlin fake news sites that spread misinformation about… Continue reading »
by Anthony Vargas // April 29th, 2022 //
»
When it comes to brand safety and brand suitability, marketers often struggle to balance their priorities.
Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety

Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are increasingly starting to rethink their programmatic media buying practices in a more sustainable, diversified and purposeful light. “Aligning your brand values to media investment is the next evolution in purpose advertising,” said Rachel Lowenstein, global… Continue reading »
by Allison Schiff // January 5th, 2022 //
»
Media planning in the age of COVID-19.
Parsing The Fog Of War That Is COVID-19 Misinformation Online

There’s still no vaccine for COVID-19 misinformation. Ad networks, exchanges and demand-side platforms, including Google and Revcontent, are letting misinformation related to the virus slip through their systems. In a study examining the monetization of 1,000 questionable websites between January and February, Google was found to be responsible for 69% of ads placed against stories making… Continue reading »
by Allison Schiff // March 23rd, 2021 //
»
 

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