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»Brand Safety Institute

Programmatic ad tech is a front for psychological warfare.
Programmatic Tech Is A Front For Psychological Warfare

Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare. The continued monetization of pro-Kremlin fake news sites that spread misinformation about… Continue reading »

by Anthony Vargas // April 29th, 2022 //
»
Target’s Digital Ad Platform Goes Programmatic; Here’s Who’s In Charge At Snap

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bull’s-Eye Targeting If you want to use Target’s first-party data, you don’t need to use Target’s DSP – just the SSP where it has its data loaded. Competitors (ahem, Amazon) force advertisers onto an owned DSP to activate segments such as “electronics purchasers,” for… Continue reading »

by AdExchanger // June 18th, 2019 //
»
Brand Safety Institute Aims To Smarten Up The Digital Ad Industry

It’s safe to say the ad industry has a thing for trade orgs. On Wednesday, a new one – the Brand Safety Institute (BSI) – opened its doors with the mission of helping advertisers, agencies and publishers get smart about managing brand safety issues. The group was co-founded by Neal Thurman, who was also recently appointed director… Continue reading »

by Allison Schiff // July 25th, 2018 //
»
 

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