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»video ad fraud

Marriott To Launch An Ad Network (Because, Of Course); CTV Prepares For Ad Fraud Growth Pains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 1% (No, Not That 1%) Hotel and travel companies are following in the footsteps of others that have embraced advertising revenue, including buy-now-pay-later companies, retailers and delivery startups … not to mention stores that have started repurposing any old surface as a distribution… Continue reading »
by AdExchanger // May 17th, 2022 //
»
Security Firm Finds VPAID Spec Manipulated To Deliver Malware

Bad actors are exploiting VPAID to serve malicious auto redirects hidden within video ads. VPAID, which stands for Video Player Ad-Serving Interface, is the old and hoary industry standard for interactive in-stream video ads. First introduced way back in 2012 by the IAB Tech Lab, VPAID created as many problems as it aimed to solve.… Continue reading »
by Allison Schiff // September 20th, 2019 //
»
Yahoo Responds To Video Ad Fraud Allegations

Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of… Continue reading »
by Kelly Liyakasa // January 11th, 2016 //
»
 

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