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»video ad fraud

Security Firm Finds VPAID Spec Manipulated To Deliver Malware

Bad actors are exploiting VPAID to serve malicious auto redirects hidden within video ads. VPAID, which stands for Video Player Ad-Serving Interface, is the old and hoary industry standard for interactive in-stream video ads. First introduced way back in 2012 by the IAB Tech Lab, VPAID created as many problems as it aimed to solve.... Continue reading »
by Allison Schiff // September 20th, 2019 //
»
Yahoo Responds To Video Ad Fraud Allegations

Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of... Continue reading »
by Kelly Liyakasa // January 11th, 2016 //
»

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