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»right media exchange

Yahoo Finally Pulls The Plug On Right Media Exchange

Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now RMX is officially off life support. Several sources tell AdExchanger that Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers. Depending on your... Continue reading »
by Allison Schiff // January 9th, 2015 //
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Archaeological 'Find' Yields Early Exchange Artifacts

The Dead Sea Scrolls. The Rosetta Stone. The Caves of Lascaux. Pantology. As archaeological finds go, AdExchanger's recent investigation into the history of media buying has yielded a stunning discovery courtesy of a source from the ad ecosystem black market. First thought to be yet-another-version of Candyland, AdExchanger scientists believe this gaming device came from... Continue reading »
by John Ebbert // December 19th, 2012 //
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Yahoo! Brings Openness And A Facelift To Right Media Exchange - @RightMedia Forum In SF

We're here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!'s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday's Right Media forum at San Francisco's Yerba Buena Center of The Arts. Mixing art with... Continue reading »
by AdExchanger // April 3rd, 2012 //
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Industry Reaction: Yahoo! Requiring RMX Seats For DSP Advertisers

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more.... Continue reading »
by AdExchanger // November 28th, 2011 //
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Reviewing Yahoo!'s Right Media Exchange -For The Win!

After IDC issued its recent estimate that Yahoo! has been surpassed in display ad supremacy by Google in Q4 2010, it feels like a great time to take out the AdExchanger.com "crystal ball" and offer a few future strategic scenarios for Yahoo! and its Right Media Exchange (RMX). You're welcome! I admit that some of... Continue reading »
by AdExchanger // May 31st, 2011 //
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Yahoo! Reports Q1: Display Up, Right Media Exchange Discussed

Though Yahoo! reported declining revenues of $1.06 billion from a year ago (-6%), the company still met Wall Street expectations earning $190 million for the quarter. Read the earnings release (PDF). And, get the slides (PDF). The company went on to say that revenue is continuing to take a hit from the search partnership with... Continue reading »
by AdExchanger // April 19th, 2011 //
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Your Questions For Yahoo! Right Media Exchange Chief Ramsey McGrory

On Tuesday, November 2, Yahoo! will be producing a Right Media forum in NYC as part of the ad:tech NYC hoopla. According to the forum's info page, Right Media Exchange execs will "discuss core areas of focus, trust and safety, our extensible technology platform and new audience management capabilities." Also, as part of the forum,... Continue reading »
by AdExchanger // October 25th, 2010 //
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Right Media Exchange Update From Yahoo! VP McGrory: New Pilot For SEMs, Demand-Side Platforms And Demand Media Partnership

The following is an excerpted interview with Ramsey McGrory, Yahoo! VP and Head of Right Media Exchange.  McGrory discusses recently announced plans for Yahoo!'s display advertising exchange - Right Media Exchange. Topics covered include: The results of the Demand-Side Platform (DSP) Pilot Program… A new Search Engine Marketing pilot on Right Media Exchange… Demand Media,... Continue reading »
by AdExchanger // July 22nd, 2010 //
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Exclusive: Fake Right Media Open 2010 Welcome Address

Editor's Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!'s Ramsey McGrory at this week's Right Media Open 2010 in Chicago... but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is... Continue reading »
by AdExchanger // July 20th, 2010 //
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Yahoo! McGrory Advocating Open Market; Watching Two Displays At Once; DSP Myth Busting

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo!'s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory's army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference... Continue reading »
by AdExchanger // July 9th, 2010 //
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