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»Trustworthy Accountability Group

HBO Max AVOD Tier Is Coming This Spring; TAG Launches Global Brand Safety Seal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Max Ads Are you ready for some ads on HBO Max? The ad-supported tier is coming in Q2 2021, according to agency execs speaking to Digiday. And it might come even sooner than that, possibly debuting with the NCAA’s March Madness. As per Digiday, HBO Max... Continue reading »
by AdExchanger // September 11th, 2020 //
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TAG Claims That A Clean Supply Chain Reduces Fraud By 84%

The Trustworthy Accountability Group (TAG) released a study on Thursday that found an 84% drop in fraud compared to the industry average when all members in the supply chain are vigilant, badged and on the level. TAG analyzed 75 billion display and video impressions across desktop, mobile web and in-app channels to look for sophisticated... Continue reading »
by Allison Schiff // November 8th, 2018 //
»
P&G Drives TAG Trusted Partner Registrations

In the two years since the Trustworthy Accountability Group got off the ground, the industrywide fraud-fighting coalition has received more than 350 applications from companies within and outside the United States for TAG registration to get verified as a trusted partner. As of this time last year, the registration count was only about 100 mostly... Continue reading »
by Allison Schiff // August 14th, 2017 //
»
Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites 

Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead. At times, the amount of misrepresented inventory in the marketplace can dwarf the legitimate inventory sold by brand-name publishers. The practice, domain spoofing, will become much harder to carry... Continue reading »
by Sarah Sluis // May 17th, 2017 //
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TAG Launches Verification System To Cut Criminals Off From Cash

The Trustworthy Accountability Group (TAG) is going to help the ad industry check IDs at the door. On Thursday, the fraud-fighting coalition announced the launch of a verification program designed to enable legit companies to demonstrate that they are, in fact, legit. Agencies, advertisers, ad platforms and publishers will be able to apply to the TAG... Continue reading »
by Allison Schiff // October 29th, 2015 //
»
Google Lends Its Data Center Block List To Industry Anti-Fraud Effort

The Trustworthy Accountability Group (TAG), which is uniting industry players to root out criminal activity in digital advertising, has unveiled a pilot program to block fraudulent traffic coming from data centers. Google proposed the data center project and is leading the pilot program, which will see member companies sharing intelligence about fraudulent data centers. The companies... Continue reading »
by Sarah Sluis // July 21st, 2015 //
»
Mike Zaneis Named Permanent CEO Of TAG, Industry's Anti-Fraud Brigade

Mike Zaneis, the interim CEO of an industry group formed last year to coordinate industry's response to fraud and other supply chain issues, will take the reins permanently. Zaneis stepped in in March to oversee the Trustworthy Accountability Group (TAG) after the sudden exit of founding CEO Linda Woolley. He will leave his role as EVP... Continue reading »
by Sarah Sluis // July 1st, 2015 //
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