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»rmx

What Yahoo/Google Contextual Ad Deal May Mean For Right Media

Is this the beginning of the end for Yahoo's Right Media Exchange? According to All Things D's Peter Kafka and confirmed by a Yahoo blog post, Google's AdSense ad network will be among the monetization solutions embedded within Yahoo's owned and operated properties. The global deal covers inventory on Yahoo's owned and co-owned properties (think... Continue reading »
by Zach Rodgers // February 6th, 2013 //
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Archaeological 'Find' Yields Early Exchange Artifacts

The Dead Sea Scrolls. The Rosetta Stone. The Caves of Lascaux. Pantology. As archaeological finds go, AdExchanger's recent investigation into the history of media buying has yielded a stunning discovery courtesy of a source from the ad ecosystem black market. First thought to be yet-another-version of Candyland, AdExchanger scientists believe this gaming device came from... Continue reading »
by John Ebbert // December 19th, 2012 //
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Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange

After being banned from buying Yahoo! owned & operated inventory in early November, it appears that retargeters are being allowed to return to Right Media Exchange (RMX) and taste Yahoo!'s (by all accounts) high-performing display media. Let's go to the AdExchanger diagram so you can see how the retargeting magic is happening. This will assume... Continue reading »
by AdExchanger // June 18th, 2012 //
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Yahoo! Brings Openness And A Facelift To Right Media Exchange - @RightMedia Forum In SF

We're here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!'s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday's Right Media forum at San Francisco's Yerba Buena Center of The Arts. Mixing art with... Continue reading »
by AdExchanger // April 3rd, 2012 //
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Yahoo! on Right Media Exchange: We're Premium, That's P-R-E-M-I-U-M

Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new "premium" focus for its Right Media Exchange: "We believe that the future of the Right Media Exchange lies in the... Continue reading »
by AdExchanger // December 3rd, 2009 //
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Yahoo! Closes Right Media's Direct Media Exchange

In a reflection of its shift toward a "premium" exchange strategy, Yahoo!'s Direct Media Exchange - acquired as part of the Right Media acquisition - is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: "Right Media will discontinue the DMX platform on January 31, 2010, so that we... Continue reading »
by AdExchanger // December 1st, 2009 //
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In Review: Multiple Exchanges Are Best For The Industry... For Now Says VivaKi's Kurt Unkel

This is a response to AdExchanger.com's recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges." Publicis' VivaKi Nerve Center - Kurt Unkel, SVP Being the slacker who didn't turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives... Continue reading »
by AdExchanger // November 20th, 2009 //
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Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange

Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has... Continue reading »
by AdExchanger // November 17th, 2009 //
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Yahoo! Repositions Right Media Exchange; Announces DSP Strategy

Read the story by Abbey Klassen in AdAge: "Yahoo Rebrands Its Right Media Exchange as Premium". More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
by AdExchanger // November 16th, 2009 //
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Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior

By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible... Continue reading »
by AdExchanger // November 2nd, 2009 //
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