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»Insider

Matt Young, CRO at Recurrent
Why Digital Media Company Recurrent Is Prioritizing PMPs And M&A

Investment firm North Equity has amassed a portfolio of established media brands like Popular Science, Field & Stream and Saveur with a few new media upstarts mixed in, including The Drive, Task & Purpose, Donut Media and MEL Magazine. In 2021, North Equity launched Recurrent Ventures as its media division. Its CRO, Matt Young, spoke with AdExchanger about Recurrent’s acquisition strategy, its ambitions in CTV and gaming and why the company is prioritizing its private marketplace business to reduce its reliance on open web programmatic.
by Anthony Vargas // July 22nd, 2022 //
»
Paul Bannister, chief strategy officer for CafeMedia, and Nirish Parsad, emerging tech practice lead at Tinuiti, spoke to AdExchanger Executive Editor Sarah Sluis about the ad industry’s worsening signal-loss problem due to the deprecation of device identifiers and third-party cookies.
Addressing Signal Loss At Programmatic I/O

There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer for CafeMedia, at AdExchanger’s Programmatic I/O event in Las Vegas this week. Bannister and fellow panelist Nirish Parsad, emerging tech practice lead at Tinuiti,… Continue reading »
by Anthony Vargas // May 26th, 2022 //
»
The evolution of online identity.
News Corp And Insider On Life After Cookies: What Works, What Doesn’t, What’s Next

What does it mean, in practice, to take a privacy-first approach to addressability? “Privacy is about protecting the relationship with the consumer through the user experience or whatever product or services we offer them – it’s them first,” according to Jana Meron, SVP of programmatic and data strategy at Insider, speaking on stage at the… Continue reading »
by Allison Schiff // February 11th, 2022 //
»
Google: can’t live with it and … can’t live with it.
The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?

Google: can’t live with it and … can’t live with it. Late last week, a federal judge in New York unsealed previously redacted portions of an amended antitrust lawsuit filed by state regulators led by Texas Attorney General Ken Paxton poking into Google’s allegedly monopolistic ad practices. Specifically, the suit lays bare the inner workings… Continue reading »
by Allison Schiff // January 19th, 2022 //
»
Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero… Continue reading »
by AdExchanger // December 23rd, 2021 //
»
Comic: Oh What Fun

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // December 17th, 2021 //
»
Pete Spande square
Considering 2021, With Insider Inc. Publisher And CRO Pete Spande

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Insider Inc’s publisher and CRO Pete Spande talks about the shifting revenue mix at his company, which owns Business Insider, Morning Brew and Insider Intelligence. Among other topics, he predicts the likely revenue… Continue reading »
by Zach Rodgers // December 17th, 2020 //
»
Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies

“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as… Continue reading »
by Sarah Sluis // March 6th, 2020 //
»
No Ads In WhatsApp; New RTB Guidance From UK Regulator

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype… Continue reading »
by AdExchanger // January 21st, 2020 //
»
Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Move Over Rick Welday is stepping out of his shoes as Xandr president and likely right into a position at either AT&T or WarnerMedia. The change comes as AT&T begins to bring the three pillars of its new media empire – communications, advertising and… Continue reading »
by AdExchanger // September 24th, 2019 //
»
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