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Articles By Staff
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Time To Find A New Topic?; Shopify Gets Serious About Creator Affiliates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update July 12. The Topics API is “slightly less creepy than storing every last behavioral detail about someone centrally,” Luke Regan, UK managing partner at performance […]
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It’s An Influencer Downturn, But Not For Influencers; Burnt Out On Testing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began in 2020 has fizzled. Investor funds ran dry, which means most of the startups and businesses built on short-term platform creator funds and VC rounds are unlikely to find a happy exit. “It was the […]
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Netflix Is Here To Make A Loonie, Eh?; On The Hypocrisy Of Modern Marketers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking down on Canadian password sharers; it rather quietly removed its Basic plan (which allows viewing on one screen at a time) in Canada this week, […]
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Moderating The Moderators; Will TikTok Become A Product Manufacturer?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]
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Does Pure-Play Have A Shot?; The JIC Gets Down To Brass Tacks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really in such bad shape? Index Exchange is the loudest – if not the only – voice still backing the pure-play publisher ad tech role. Co-founder […]
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Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
Tagged in:- amazon
- amc
- apple
- Cannes
- ClearLine
- comcast
- Conversion APIs
- CRM
- Disney
- Eric Seufert
- FAST
- freewheel
- ftc
- HBO
- iOS
- linear TV
- Magnite
- Mark McKee
- max
- MediaScience
- Meta
- NBCUniversal
- netflix
- Network Relays
- Paramount
- PCM
- privacy
- Privacy Manifests
- Private Click Measurement
- SKAdNetwork
- SnapChat
- streaming
- The Viewer Experience Lab
- TikTok
- Warner Bros Discovery
- wwdc
- youtube
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Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]
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Ad Revenue’s Modest Retreat; From Couch To Checkout
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop. Magna expects that ad revenue will grow […]
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Publicis Groupe Rolls Out A Retail Media Platform; Uber Launches Video Ads
AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV Can agencies help fix retail media’s fragmentation problem? Publicis Groupe launched a retail media platform on Thursday to help clients plan and measure across large networks, Ad Age reports. The platform is built on Profitero, […]
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EU Regulator Wants To Break Up Google; Snowflake Plays Both Sides Of The TV Measurement Wars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with antitrust violations on Wednesday, CNBC reports. After a nearly two-year investigation, the commission found that Google’s end-to-end ad platform violates EU antitrust law. It pointed […]
Tagged in:- AccuWeather
- ad-based carbon emissions
- carbon footprint
- Climate Shield
- DSPs
- European Commission
- European Union
- Hub Entertainment Research
- JIC
- Joel Myers
- joint industry committee
- Jounce Media
- made-for-advertising
- Margrethe Vestager
- NBCU
- NBCU Checkout
- nielsen
- Nielsen One
- OpenAP
- pixalate
- PMPs
- private marketplaces
- Scope3
- sharethrough
- Snowflake
- SSP
- Steven Smith
- US Department of Justice
- Wells Fargo
- youtube