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Articles By Staff
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Foxes Vs. Hedgehogs: Making T-Shaped People
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Littlewood, head of knowledge at MediaCom US. Not many things are linear in 2019, and certainly not when it comes to the complex question of connecting brands with consumers. […]
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US Programmatic To Hit $80B Next Year; New Headaches For TV Ad Buyers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Billions Programmatic advertising in the United States will account for about 84% of digital display in 2019, according to eMarketer. (EMarketer’s definition of digital display includes native ads, social network ads and advertising that shows up on pretty much any internet-connected device). “Over […]
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Retail Headwinds That Are Actually Tailwinds; Facebook Under The Gun On Political Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Retail Wags The Dog A couple of seemingly pessimistic updates for Walmart and Target might actually demonstrate how those retailers are forming more mature strategies for taking on ecommerce … which mainly means Amazon. Target+, the store chain’s third-party marketplace – aka, an […]
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OPINION: The Sell SiderSSPs: The New Ad Tech Chameleon
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. In the ad tech supply chain, supply-side platforms (SSPs) have traditionally served as a proxy for the publisher, helping manage ad […]
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OPINION: Data-Driven ThinkingIs ‘Do Not Track’ The New ‘Do Not Sell’?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. It’s been more than a month since the California Consumer Privacy Act (CCPA) draft regulations were released by the state attorney general’s office, and […]
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Facebook, Your Move; Spotify Lays Off In Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinformation Wars Facebook is under new pressure to secure its ad platform against electoral shenanigans, following Google’s move to restrict targeting options in political ads and Twitter’s outright ban on such ads in October. One option on the table is to prevent advertisers from […]
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OPINION: On TV & VideoThe Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Since 2003, our industry has been on a journey to build the capabilities to deliver addressable TV. That year, the first addressable linear TV ads were delivered […]
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OPINION: Data-Driven ThinkingWhen Third Comes First
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, chief data sciences officer at Wavemaker. Data’s importance can’t be overstated – it informs virtually every corner in the brand marketing ecosystem, from insights to creativity, media usage […]
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IAS Acquires Contextual Targeting Company; CPGs Create Retail Alliances
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In Context Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal […]
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OPINION: Data-Driven ThinkingConsent, Not Data, Is The New Oil
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends […]
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Influencer Marketing Goes Programmatic; The Times Bans Social Pixels
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Automating Influence Influencer marketing is going programmatic. As marketers work with more micro-influencers, social accounts with smaller followings but specific interests, they need technology to scale. Scores of influencer platforms that promise to do just that have popped up in recent years, as marketers […]
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Democrats Are Wrong To Praise Twitter’s Political Ad Ban
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical. Twitter CEO Jack Dorsey recently announced that his social media platform would no longer allow political advertising. It was a move cheered on by prominent Democrats from Hillary Clinton to […]
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TikTok Distances From China; Data-Driven TV Ads Are Expensive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China Who? TikTok wants to distance itself from its Chinese ownership as it faces scrutiny from US lawmakers and regulators. Its senior-most executive, Alex Zhu, gave an interview to The New York Times, dismissing concerns that the social app could help China spy on […]
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OPINION: Data-Driven ThinkingThe Unwanted Houseguest: Fostering A Healthy Consumer/Advertiser Dynamic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Dupree, CEO at NCSolutions. When I started in this industry, advertising was like an unwanted houseguest. TV spots barged into our homes, stealing time from favorite shows. Ads slipped through […]
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GroupM Scraps mPlatform; Mysteries Of Google's Search Algo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and technology across its agencies. Newly minted CEO Christian Juhl wants to create more consistency across the group’s four media agencies, and the mPlatform brand […]
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OPINION: Data-Driven ThinkingCCPA Means It’s An Opt-Out World Now
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, senior director of marketing at MightyHive. Much of the handwringing over how to handle opt-outs under the California Consumer Privacy Act (CCPA) and similar legislation is simply wasted energy. […]
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Walmart Gets Serious About Programmatic Sales; Viacom-Owned Pluto Reaches 20M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart At Your Self-Service Walmart Media Group will roll out a self-serve ad platform and API in early 2020, Business Insider reports. The retail giant sees an opportunity to model an advertising business after Amazon, with the ability to bid programmatically for ad space […]
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OPINION: Data-Driven Thinking5G Will Reshape Advertising Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. 5G was designed to enable a more connected world. The next-gen mobile network takes connectivity […]
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Cardlytics Surges; Big Tech Invades Banking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strong Cards Cardlytics shares jumped almost 40% on Wednesday, pushing its market cap above $1 billion. The company partners with banks to create cash-back offers – so banking app users can be served promotional deals, and the discount is credited by the bank when […]
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OPINION: Data-Driven ThinkingWe Must Bridge The Gap Between Attribution And CRM In Mobile Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. […]
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Meet Digital Media's Newest Darlings; Accenture Interactive Wins Big Piece Of Kimberly-Clark's Business
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raise The Roof Vice, Refinery29, Mashable, Mic and BuzzFeed are just a few of the VC-backed digital media companies that faced painful revenue shortfalls and setbacks over the past year. But newer news startups are starting to gain traction, typically in narrow categories – […]
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OPINION: Data-Driven ThinkingState Privacy Laws Ignite The Contextual Targeting Opportunity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Chen, CEO at Channel Factory. As the EU’s General Data Privacy Regulation (GDPR) loomed last year, many industry leaders asked if limitations on consumer data would disrupt ad targeting. Major […]
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Microsoft Does the CDP Thing (Who Isn't?); Instagram To Test Nixing Likes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With CDP? Microsoft is throwing its hat in the CDP ring (that ring’s getting pretty crowded) with the launch of Dynamics 365 Customer Insight, a cloud-based data and customer identity portability service. Data analysts and marketers are the obvious targets for a […]
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OPINION: On TV & VideoYesterday’s Startup Strategy: Insert TV Buzzword [Here] For Immediate Success
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Marketers and investors care about what consumers like, and right now that is TV. A seemingly obvious statement, yet tech startup leaders are once again acting as […]
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Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal […]
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OPINION: The Sell SiderHow Publishers Can Fight The Identity Crisis
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. I am finding that the major issues in our industry are increasingly overlapping with the major issues of our country, and not just when hearing Zuck, […]
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OPINION: Data-Driven ThinkingJust Because You Can Collect Customer Data Doesn’t Mean You Should
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. Many brands collect prolific customer data without having a clear idea of how they will put it to good use. That’s not […]
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Google Mulls Political Ad Changes; Grocers Want CPGs To Invest In Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Ad Firestorm Google is considering changes to its political advertising policy, according to The Wall Street Journal and Axios. The reports come as Facebook is under pressure from users, issue groups and regulators to block some (or even all) political advertising. Twitter banned […]
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Apple Means It About Privacy; Data Licensing Scandal Hits Colleges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy As Product Who reads privacy policies? Maybe lawyers, definitely not users. Apple wants to change that, Engadget reports. On Wednesday, Apple revamped the privacy page on its website to make it easier to understand. The policies themselves haven’t changed, though, just the way […]
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OPINION: Data-Driven ThinkingTransparency In Programmatic And Lessons From Ad/Fin’s Demise
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. The bold move made by ad tech business Ad/Fin to drive transparency in programmatic media trading came to an abrupt end last month […]