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»Tremor

A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays

There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity. “Thirty-six months ago, YouTube MCNs [multichannel networks] were the video solution of choice to reach audiences with compelling content,” said Elgin Thompson, managing director for investment bank Digital Capital Advisors. “Now, solutions intended to monetize... Continue reading »
by Kelly Liyakasa // August 25th, 2017 //
»
Tremor Video Sells Its Demand-Side Business To Taptica For $50M

Tremor Video, one of the earliest video ad nets, has sold its demand-side business to the Israeli mobile ad platform Taptica for $50 million, the company revealed Monday. Tremor’s buy-side assets will be housed under an independent business division within Taptica called Tremor Video DSP. All of Tremor’s buy-side employees, led by longtime Tremor exec... Continue reading »
by Kelly Liyakasa // August 7th, 2017 //
»
Hulu Grooms Its Tech Stack To Support Advanced TV

Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved its own ad technology stack in lockstep. For starters, Facebook shuttered the LiveRail supply-side platform (SSP) and ad server last year, so Hulu migrated to Tremor’s video SSP. Rather than entering a drawn-out RFP... Continue reading »
by Kelly Liyakasa // April 27th, 2017 //
»
In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant

Digital ad experts are rising in the political campaign world, but digital's unique measurement capabilities aren't coming with them. A big part of the problem is that the nature of voting defies measurement. “On the political side, there’s only one interaction a person takes [i.e., his or her vote], and you don’t know for months... Continue reading »
by James Hercher // August 30th, 2016 //
»
YuMe Struggles To Reinvent As Programmatic Video Takes Hold

In the words of Amy Grant, “It takes a little time sometimes.” She might have been singing about video ad network YuMe’s programmatic push. While competing platforms like LiveRail and TubeMogul have either been acquired or pivoted into automation, some industry insiders say that YuMe is in survival mode. Consider that TubeMogul’s market cap of... Continue reading »
by Kelly Liyakasa // April 9th, 2015 //
»
TubeMogul Q2: "Chasing RFPs Is a Very Expensive Proposition"

Video demand-side platform (DSP) TubeMogul, which first began trading on the NASDAQ in July, reported $28.7 million in revenue for the second quarter. This was a 127% increase over last year, when that figure totaled $12.6 million. Total advertiser spend in Q2 was $61.1 million. Read the earnings release. As a point of reference, video... Continue reading »
by Kelly Liyakasa // August 26th, 2014 //
»
NFL’s Mobile Chief Moves To Tremor To Lead SSP Roll-Out

The National Football League’s (NFL) GM of mobile, Manish Jha, has leapt to Tremor Video to spearhead sell-side relationships in his new role as president of publisher platforms. “Tremor has been working with the NFL for some time now and we were really able to manage our direct sales business and network relationship in a... Continue reading »
by Kelly Liyakasa // August 21st, 2014 //
»
Retailigence Makes A Pop In Programmatic Creative With Partner Deal

Retailigence, a mobile location company that connects brand advertisers with brick-and-mortar pricing and product availability down to the SKU, has turned an eye toward ad tech vendors. Rolling out on Wednesday an adPop Engine for channel partners, of which Medialets, AdColony, PointRoll, Tremor Video and Xtopoly are early users, the company, which bills itself as... Continue reading »
by Kelly Liyakasa // June 18th, 2014 //
»
Separating The Myth From Reality In Programmatic TV

The general consensus is there’s a long way to go before linear TV buys are fully automated. Despite advancements in pushing programmatic into video-on-demand (VOD) environments, the enablement of programmatic transactions in linear TV is still in its infancy. Part of this has to do with the state of the technology. “All the tools in... Continue reading »
by Kelly Liyakasa // March 26th, 2014 //
»

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