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»simon harris

With Safari’s Latest Cookie Crackdown, Advertisers Must Have ‘The Talk’ With Marketing Partners

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Safari has just beaten Chrome’s 2022 deadline for killing the third-party cookie (while also delivering blows to several other tracking methods). Legislation and... Continue reading »
by AdExchanger // April 6th, 2020 //
»
SPO: How To Reduce The Cost Of Fraud To Zero

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Header bidding has made it common for a buyer to see the same impression several times, as most publishers now offer... Continue reading »
by AdExchanger // November 29th, 2018 //
»

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