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»simon harris

Comic: Room For More?
Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for the Soul has a streaming service? Well, it does, and now it also owns Redbox – it paid $375 million for the 20-year-old movie rental kiosk and closed the deal Thursday, the same day it… Continue reading »
by AdExchanger // August 12th, 2022 //
»
The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by… Continue reading »
by AdExchanger // July 6th, 2020 //
»
Simon Harris headshot
With Safari’s Latest Cookie Crackdown, Advertisers Must Have ‘The Talk’ With Marketing Partners

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Safari has just beaten Chrome’s 2022 deadline for killing the third-party cookie (while also delivering blows to several other tracking methods). Legislation and… Continue reading »
by AdExchanger // April 6th, 2020 //
»
SPO: How To Reduce The Cost Of Fraud To Zero

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Header bidding has made it common for a buyer to see the same impression several times, as most publishers now offer… Continue reading »
by AdExchanger // November 29th, 2018 //
»
 

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