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»Sheri Bachstein

Weather Company And IBM Watson Top Exec Sheri Bachstein On The Nuances Of Building A Subscription Model

“The Sell Sider” is a column written by the sell side of the digital media community. Before she was CEO of The Weather Company and GM of IBM Watson Advertising, Sheri Bachstein was a field producer for a Weather Channel storm-tracking team. During her time chasing storms, she learned how reporting can save lives and… Continue reading »
by Anthony Vargas // March 9th, 2022 //
»
Industry Preview: AI And Privacy Will Come Together In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri… Continue reading »
by AdExchanger // January 7th, 2021 //
»
 

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