Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework
Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.
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Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
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