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»Margrethe Vestager

Influencer Marketing Goes Programmatic; The Times Bans Social Pixels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Automating Influence Influencer marketing is going programmatic. As marketers work with more micro-influencers, social accounts with smaller followings but specific interests, they need technology to scale. Scores of influencer platforms that promise to do just that have popped up in recent years, as marketers... Continue reading »

by AdExchanger // November 20th, 2019 //
»
The Hits Keep Coming, As EU Levels More Antitrust Charges Against Google

The European Union’s antitrust commission on Thursday added two formal charges to Google’s ever-growing pile of regulatory burdens. The first charge substantiates a previous objection claiming Google favors its own comparison shopping service in search results. “It means consumers may not see the most relevant results to their search queries,” wrote European Commissioner for Competition... Continue reading »

by James Hercher // July 14th, 2016 //
»
 

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