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»Margrethe Vestager

No More Hiding Behind The Privacy Shield; Omnicom Media Doubles Down On Outcomes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to replace the EU-US Privacy Shield, the data-sharing accord brought down by the 2020 Schrems II decision.  EU competition commissioner Margrethe Vestager said a replacement is “high priority.” Lobbyists from San Francisco and Seattle are all… Continue reading »
by AdExchanger // February 28th, 2022 //
»
EU Opens Google Antitrust Probe – Including YouTube’s Barring Of Third-Party DSPs

Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a formal investigation into whether Google unfairly advantages its own ad tech services. The Commission, which was rumored late last week to be on the verge of launching an official probe, will focus on display advertising,… Continue reading »
by Allison Schiff // June 22nd, 2021 //
»
EU Commission EVP Margrethe Vestager attends a news conference in Brussels, Belgium on September 18, 2020.
EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern

The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate third-party cookies are within the scope.” As Brussels-based journalist Alexander Fanta highlighted on Twitter, this could mean by extension that… Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
Influencer Marketing Goes Programmatic; The Times Bans Social Pixels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Automating Influence Influencer marketing is going programmatic. As marketers work with more micro-influencers, social accounts with smaller followings but specific interests, they need technology to scale. Scores of influencer platforms that promise to do just that have popped up in recent years, as marketers… Continue reading »
by AdExchanger // November 20th, 2019 //
»
The Hits Keep Coming, As EU Levels More Antitrust Charges Against Google

The European Union’s antitrust commission on Thursday added two formal charges to Google’s ever-growing pile of regulatory burdens. The first charge substantiates a previous objection claiming Google favors its own comparison shopping service in search results. “It means consumers may not see the most relevant results to their search queries,” wrote European Commissioner for Competition… Continue reading »
by James Hercher // July 14th, 2016 //
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