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»Gary Vaynerchuk

Snap-Back: Agencies Still Upbeat After Q1 Letdown

Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren't ready to bail just yet. Snap missed the mark on both user and revenue growth as it continued to fend off relentless copycatting from Facebook and Instagram. But because the platform pulls in the highest engagement rates among millennials, it’s... Continue reading »

by Alison Weissbrot // May 12th, 2017 //
»
Vaynerchuk: If We’re Being Honest, Ad Tech Needs A Common Sense Injection

The point of advertising is to provide value to consumers, but by its nature “advertising doesn’t do that,” said Gary Vaynerchuk, a serial entrepreneur and founder of VaynerMedia. Vaynerchuk’s observation, shared Wednesday at AdExchanger’s Industry Preview event, highlights the cognitive dissonance experienced by many ad tech practitioners, whose job security depends on metrics rather than... Continue reading »

by Allison Schiff // January 20th, 2017 //
»
 

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