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»PMPs

Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans Up

In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies created a network of auction-based private auctions to protect their clients from these threats. Now the trend is reversing. As the open marketplace’s performance and safety has improved, the value... Continue reading »
by Sarah Sluis // January 14th, 2019 //
»
Publishers And Marketers Are Anteing Up – And Networks Are Folding

Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction. AppNexus has long positioned itself as the platform for ad networks, but it reversed its policy in recent weeks by removing ad networks that don’t provide direct publisher or seller relationships. Shortly... Continue reading »
by James Hercher // November 9th, 2015 //
»
Behind The Velvet Rope: Private Marketplaces Suffer Growing Pains

There’s a long line outside the club – but once you get past the bouncer, there’s no one to dance with. Problems of supply and access have plagued private exchanges even as they grow increasingly popular. There are many reasons for this: Those who want to transact privately using programmatic "pipes" may find little to... Continue reading »
by Sarah Sluis // October 10th, 2014 //
»
 

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