Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.
We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.
Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization.
Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.
Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees green shoots of growth across the industry.
Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them.
