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»ad operations

IAB Ad Ops: Programmatic Inventory Has A 'Yellow Pages Problem'

The industry has made striking advanced in tracking the value and attributes of biddable online ad inventory, but the road ahead is long. That much was clear at the Interactive Advertising Bureau's Ad Operations summit in New York. In a discussion of inventory packaging and pricing, Neal Richter, chief scientist at Rubicon Project, and Art Schram, VP of Glam... Continue reading »
by David Kaplan // November 19th, 2012 //
»
Cars.com Yield Exec Wright On Rate Card Enforcement, Data Strategy, More

Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today's yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please discuss your responsibilities. And, what does the yield management team look like at Cars.com? JW: My team is responsible for inventory forecasting, rate card design, pricing management and revenue analysis.... Continue reading »
by AdExchanger // February 16th, 2011 //
»
 

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