Ad Fontes Media

Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.

Here are five steps that all advertisers should take to strengthen their supply chains, improve transparency and ensure that MFA Freedom Day is a holiday they never have to commemorate again.

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […]

Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.

Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.

The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair of global advertising, is leaving the broadcasting giant to become Twitter’s new CEO. The news was confirmed in a tweet by Elon Musk, who will be stepping down as CEO within the next six weeks. […]